The Dead Sea has a mystical secret, it’s water. An Israeli cosmetics company found an impressive way to use the effects of the water and ingredients in a sustainable and nature-saving way AHAVA.
AHAVA is an exemplary company that shows that we are able to use nature-based products without polluting or destroying the valuable source behind it. Therefore, the brand’s philosophy is as simple as exemplary. So, inspired of a quote of Elton John’s famous song ‘circle of life’, AHAVA uses the minerals of the dead see under following premise:
“[…] you should never take more than you give.”
THE COMPANY’S NAME
The company’s name describes best what the products themselves stand for: Love. Love for humans. Love for animals. And, love for nature. Thus, in regard to keeping a balance between giving to and taking from nature, AHAVA created an own “cosmetic-circle of life”. It worships the holy water of the Dead Sea and also satisfies general cosmetic needs.
AHAVA just obtains the resources out of the Dead Sea that they need for the skin care products. Thus, as a result, AHAVA protects the environment and nature sustainably and ecologically.
AHAVA still takes water and mud from the sea, while clearing the waste water with a special technique. After the procedure the brand gives back to nature what it needs. Besides, the packaging is fully recyclable. Thus, take and give – a philosophy that pays off in every possible way.
VEGAN BEAUTY – AHAVA LOVES THE NATURE
Moreover, the fauna also benefits from the production technology. While AHAVA gives the recycled water back to its source, plants in the surrounding area grow and offer many birds a living space. Additionally, all products are fully vegan and free of animal-testing. Thus, our beloved animal friends don’t have to suffer in any way from the production of the cosmetics either.
PERFECT FOR THE SKIN
Last but not least, a central figure in the cosmetic-circle of life are people – the consumers. All products are made to improve their well-being. Besides, they are thoroughly tested, skin-friendly and free of any chemical substances like parabens, paraffines and mineral oil. Thus, the creams, oils, masks and essences of the brand’s guarantee to support the resistance of the skin in every single facet.
Therefore, as consumers you can only benefit. No harm for nature. No suffering animals. And no pollutants for people’s skins. Hence, in some ways, AHAVA seems to be another ocean hero that takes care about fauna, flora and water. Thus, committed to help both – people and nature – the brand is an exemplary role model for empowerment. Besides, AHAVA shows that its possible to produce beauty products, in a sustainable way.
30 YEARS ANNIVERSARY LIMITED EDITION
In 2018, AHAVA celebrated something great: its 30th anniversary. Thus, the brand has some special gifts for all people who want to treat themselves or their beloved ones with some unique, natural-based products.
The mineral body lotion, mineral hand cream and mineral foot cream are the bestsellers. They are characterized by a very special design. The design ideas came from Roman Gulman, Tali Yalonetzki and Sharon Targel. However, every single artist created his or her very own idea of female beauty and power. Therefore, with these products the female diversity should be embraced.
THE LUXURY GOLD MASK
This mask is a surprise of the limited edition and a nice gift idea. Besides, the body lotion, cremes and gold mask have caring and healing effects that underline the beauty. Furthermore, they provide a pleasant aroma as well as a new, ‘glitter’ face treatment.
THE SECRET OF AHAVA’s SKIN CARE
The mixture of the different minerals magnesium, calcium and potassium carbonate has this special osmotic effect on your skin cells. Moreover, minerals like boron, bromine, potassium, calcium, magnesium, natrium and many more additionally protect your skin.
SOCIAL ACTIVITY – THE LOVE TO HELP OTHERS
With every bought product, AHAVA will also engage in an important social issue and spend 1 euro for sos children’s village. Thus, you don’t only do a favor to yourself or your family, you also support the empowerment of young girls and women.
With the support, the SOS Children’s Village in Essen is able to give young girls the opportunity to meet up with peers and educators. They spend time together and have the chance to open up, get advice regarding typical women’s issues, fears and doubts. Together, they can learn how to praise female beauty and empower each other.
STAY IN LOVE
Beauty is diverse and doesn’t know any age, weight, height, color or boundaries. Especially during christmas time it’s even more important to support each other and to set a clear statement: Every single woman is beautiful in her personal way. Just like the name AHAVA once more makes clear: spread love in every corner, not only on christmas, but during the whole year as well.
PICTURES © AHAVA