What an amazing day. It’s a historical one. Since the last night, the driving ban of Saudi women is over. Aseel Al Hamad and Jaguar celebrated that special day together, to enjoy the freedom and spirit of the new age.
HISTORIC DRIVE BY SAUDI WOMAN AS DRIVING BAN LIFTS
Saudi woman racer Aseel Al Hamad commemorates the reversal of the ban on female drivers with a lap of honor in her home country. She celebrated the end of the ban on women drivers with a drive in a Jaguar F-TYPE.
Aseel, the first female board member of the Saudi Arabian Motor Federation, had never driven on a track in her home country before.
ASEEL AL HAMAD
The gorgeous, very likeable woman joined Jaguar in a call for June 24th to be known as World Driving Day – a day when finally, the whole world can enjoy the thrill of being behind the wheel of a car.
Jaguar and Aseel join forces to remember this historic day each year by kicking off World Driving Day – a global programme which invites both men and women to celebrate the enjoyment of driving now and in the future.
ASEEL AL HAMAD EXPLAINS:
“Having loved cars since I was a child, today is highly emotional for me. This is the best driving moment of my life. What better way to kick off World Driving Day than a lap of honour in my home country in a Jaguar F-TYPE – the ultimate car to roar around the track. I hope people around the world will share in our joy today by sharing their most memorable driving story using #worlddrivingday.”
WORLD DRIVING DAY
On World Driving Day Jaguar invites people to share a memory of their best driving moment (image or anecdote) using the #worlddrivingday.
With this day, Jaguar urges people to remember this historic day and what it means to women. Besides the changings in Saudi Arabia, the goal is to recognize and honor the world progress in general.
JAGUAR LAND ROVER SPOKESPERSON, FIONA PARGETER, CUSTOMER EXPERIENCE DIRECTOR COMMENTS:
“It’s easy to forget and take for granted the enjoyment of driving and just what a privilege it is to get behind the wheel of a car. World Driving Day is a commitment from Jaguar to celebrate this key moment annually for both men and women. This year, we’re really excited to collaborate with the brilliant students from Saudi Arabia. With them we shape the future of mobility for people around the world.”
MORE ABOUT ASEEL AL HAMAD
Aseel Al Hamad is a true pioneer with a huge passion for motorsports. She is the first female board member of the Saudi Arabian Motor Federation. Furthermore, she also serves as the Saudi Arabian representative at Women in Motorsport Commission for Fédération Internationale de l’Automobile (FIA).
Aseel Al Hamad has driven all over the world. She loves fast cars and the thrill of the race track. Besides, she holds a degree in interior design engineering from Prince Sultan University. Additionally she took part in courses at the University of the Arts in London.
MORE ABOUT JAGUAR
Jaguar’s heritage of elegant design and breathtaking performance has excited and delighted the world for 80 years. Therefore, today’s world-class Jaguar family embodies the Art of Performance. This is underlined by the remarkable, much admired and award-winning XE, XF and XJ saloons. Furthermore, the F-PACE performance crossover is the fastest-selling Jaguar ever. The new E-PACE compact performance SUV and I-PACE, the all-electric performance SUV puts Jaguar at the forefront of the electric vehicle revolution.
Pictures © Getty Images for Jaguar