INSTAGRAM FASHION TALK, JADEN SMITH PERFORMS GRAND FINALE AFTER ZALANDO SHOW && VOGUING BALL BONANZA
On a sold-out Saturday BREAD&&BUTTER BY ZALANDO – THE POP-UP OF STYLE AND CULTURE (B&&B) kept its buzzing vibe with playful B&&B POP-UPS by more than 40 international brands, such as CARHARTT WIP, CONVERSE, PUMA and THE NORTH FACE.
Bread&&Butter by Zalando – The Pop-Up of Style and Culture (B&&B) is in full swing with fresh product drops, the hottest rising musicians, cultural heroes and enlightening conversations. Here is a summary of the busy Saturday.
B&&B BRAND POP-UPS
kicked off the Show Pop-Ups together with BÄM! Äcademy. The marching band wore HUGO’s Reversed logo design during their performance. Taking the experience to the next level, visitors were able to personalize their HUGO t-shirt in Reversed style.
Against an urban fence backdrop, Zalando took over the Eastside space with a blackout of the main hall and a street style cast in tableaux vivant format. The diverse selection of models wore AW18 streetwear styles and walked outside following an electric music mobile.
The Zalando AW18 Fashion Show Pop-Up made its way towards the B&&B Stage, where all came together in a grand finale with an unexpected and highly anticipated music performance by Jaden Smith. The sought-after 20-year-old got the crowd moving to songs such as “Ghost“, “Watch Me“ and “Batman“.
Bread&&Butter presented a talk on how Instagram changed the fashion industry. Emily Five modeated the talk. Thus, she talked with cultural and social icons Uglyworldwide, Gully Guy Leo and Emily Oberg.
Wana Limar and adidas Originals hosted the talk “Here to Inspire – A Conversation on Confidence, Creativity and Culture” with a crew of female talents: Hypebae’s Nav Gill and Slavka Jancikova, Global Category Director for Women’s Footwear, and Danish singer-songwriter MØ who also performed live at the adidas Originals Pop-Up.
G-Star RAW held a discussion on sustainability. Amongst the panelists was creator and artist Jaden Smith, who has been collaborating with G-Star on a sustainable collection that will launch later this year.
On the second day of B&&B, banging sounds by some of the today’s boldest female voices kept the audience busy. So, the 21-year-old Manchester-born singer, rapper and producer IAMDDB took over the Mercedes-Benz Brand Pop-Up. She mixed trap, jazz and everything in between. British MC Stefflon Don entered the HUAWEI stage to play an eclectic set.
The music artist made inroads by appearing on a track alongside heavyweights Demi Lovato and Lil Yachty. Now, her official debut single “Hurtin’ Me” featuring French Montana is climbing the charts.
Bringing his fire from UK straight to Berlin, upcoming rapper slowthai joined B&&B for a special show. The night concluded with a groundbreaking vogue ball with So Extra. So, they were stomping the runway and turning stunts at their very own after party. Of course, performers and judges from all over the world took part. Furthermore, a sickening DJ set from the legendary Mike Q animated the people to dance until the morning,
Photos: © Getty Images for Zalando