BREAD&&BUTTER BY ZALANDO DAY 1
TIMBERLAND TALKS SUSTAINABLE, 81GB NON-CONCEPT STREET STYLES && SOUNDS BY SPECIAL GUEST STAR MS. LAURYN HILL
THE KICK OF BREAD&&BUTTER
The 3rd edition of BREADANDBUTTER BY ZALANDO (B&&B) – The POP-UP OF STYLE AND CULTURE kicked off with a big bang. More than 40 brands – including ADIDAS ORIGINALS, NIKE, REEBOK, VANS OR WRANGLER – invited visitors into their B&&B BRAND POP-UPS to experience customization, workshops, and a best-of streetwear selection with more than 100 exclusive product drops and pre-launches.
B&&B SHOW POP-UPS
They were presented by Berlin Concept Store SUPERCONSCIOUS. B&&B TALKS were hosted by TIMBERLAND X CHRISTOPHER RAEBURN, STATE OF FASHION and more.
Furthermore, the B&&B opening day presented music performances of LUCIANO, SHECK WES – and as special guest star MS. LAURYN HILL.
Always on: coinciding with the offline event, the BREADANDBUTTER launched its new B&&B SHOPPING HUB ON ZALANDO. BREADANDBUTTER.COM offers selected streetwear and exclusive drops.
B&&B – THE BRANDS
adidas Originals launched its Falcon W sneaker at B&&B, in a striking new ’90s colorway. Their Brand Pop-Up offers nail art, piercing and braiding – to fine tune your ’90s aesthetics – so you can feel steezy from top-to-toe.
At the Nike Pop-Up visitors could ‘Join the Force’ and be the first to get their hands on the Zalando exclusive Air Force 1 Jester in two hot new colorways. The deconstructed and reconstructed design was crafted by a crew of female Nike designers.
The live performances of British poet Yrsa and German Rapper Eunique. Sweet sneakers: At the Reebok Pop-Up, guests can grab both vegan donuts and a pair of exclusive Aztreks in a hot new colorway, plus customize them to create their own perfect retro pair.
House of Vans does not only offer skate workshops and a next level customization station, but also puts on fire gigs all weekend long with some of the hottest rising acts around, such as Gurr, 1000 Gram, 102 Boyz and many more.
Wrangler brings all the fun with their very own retro-inspired bumper cars. Taking inspiration from their new blue and yellow 90s sports-influenced collection, the cars feature big W’s, the number 47 and the iconic Wrangler stallion.
B&&B SHOW POP-UPS 2
Bringing their passion for internationally sourced streetwear to B&&B, 81GB by Superconscious took over the East Side main district with three Show Pop-Ups.
Each Pop-Up featured eight street style dance artists wearing their latest seasonal discoveries, especially curated for Bread&&Butter.
Superconscious is the ‘non-concept’ streetwear store in Berlin with hard-to-find streetwear labels varying from South Korean designs to Parisian atelier craftsmanship.
Timberland teamed up with British award-winning designer Christopher Raeburn to talk about the future of sustainable fashion, moderated by Highsnobiety’s Jan-Michael Quammie.
The discussion explored how we can live with an intelligent approach to style as both creators and consumers. Especially for B&&B, State of Fashion hosted one of their meet-ups in Berlin.
Each Whataboutery is based on one of the hashtags of their manifesto. In Berlin, the focus is on #FAIRNESS. During the B&&B Talk on Friday, State of Fashion’s Renee van der Hoek explored how we can create a fashion industry that speaks to all and harms few – together with fashion designer Bethany Williams.
The B&&B opening day saw a bunch of stellar live performances on four different stages. Berlin rapper Luciano is part of local rap crew Loco Squad Gang and made his breakthrough with the song “Jagen die Mio.”.
His raw lyrics have earned him respect and success both in the German charts and on B&&B’s Huawei stage. Rising Harlem rapper Sheck Wes, who recently signed to Kanye’s G.O.O.D. Music and Travis Scott’s Cactus Jack Records in a joint deal, popped by at B&&B for a smashing set.
THE GRAND SHOW
The first day of the event was brought to a high with special guest star Ms. Lauryn Hill who took over the B&&B stage for a sublime, energy-filled show. The world-famous rapper, soul singer, and former The Fugees member gave the audience goose bumps and a true 90s throwback, with songs such as “Everything is Everything“, “Ex-Factor“, “To Zion“ or “Doo-Wop (That Thing)“.
© Getty Images for Zalando