Once more, Puma has joined with Cara Delevingne. But this time, they get support by the boyband PRETTYMUCH. Together, they present the launch of the new Puma Bodywear Collection.
MEETING WITH CARA DELEVINGNE
It’s certainly the dream of many guys, to meet Cara Delevingne someday. Now, five of them had the luck to work with the admired model and actress. Besides, Cara was midst a group of guys which is celebrated as “Artist to Watch” in 2018. Thus, the luck was probably on both sides.
PRETTYMUCH stands for the revival of boybands, which we know from the 90s. Whether that’s a good thing… maybe yes, probably no… Anyway! The band met Cara Delevingne in L.A. to shoot the new Puma Campaign.
Together, they combine the underwear to create cool looks. Moreover, they show that stylish underwear, wearing comfort as well as a cozy feeling aren’t any contradiction.
PRETTYMUCH PRESENTS THE MEN’S COLLECTION
The American-Canadian boyband PRETTYMUCH wears the new line of Puma’s boxer shorts from the Puma Lifestyle Bodywear Collection. It’s a brand-new premium underwear line made for men. The subtle designs as well as the ultra-soft and luxurious fabrics ensure an ultimate comfort and breathability. All shorts of the series are labeled with the iconic Puma logo on the waist.
CARA DELEVINGNE PRESENTS THE WOMEN’S COLLECTION
Cara wears a mix that shows the versatility of Puma’s Women Bodywear Collection: The deep V- bra and the high leg short. Furthermore, the racerback bra and the mini short. Additionally, the bralette and the bikini.
So, the Puma Bodywear Women’s Collection is a compilation of really variable parts which are perfect for relaxing or layering. A combination of iconic logo cuffs, trendy patterns and soft stretch cotton makes these pieces an indispensable companion in everyday life.
The new Puma Bodywear Collection is now available in Europe-online at www.puma.com, in the Puma stores and in selected partner shops in Europe.