Hardly any other brand has shown better in the past 40 years how glamorous, stylish and socially acceptable jeans, shirts, and leather can be. The colorful combination of Italian La Dolce Vita and the American way of life fascinates women and men all over the world. But the L.A. brand doesn’t stop there. Rather, it shows how stylish activewear can be. Of course, we’re talking about: GUESS Activewear.
GUESS ACTIVEWEAR WINTER 2020
Born in LA, the athleisure trend continues to gain momentum, once again making it one of this season’s hottest looks.
Of course, sportswear has become a cultural phenomenon, so it’s no longer just about sports and physical activity. Nowadays, it’s all about culture and style, fashion, and activewear. It is a question of defining a new concept of streetwear, in which comfort and style, function and fashion meet and influence each other.
For Fall-Winter 2020, the GUESS Activewear collection plays with a variety of palettes and looks.
They combine tailored detailing with loose-fitting long pants and hoodies, contrasted with crop tees, active bras, and leggings. Besides, this feminine styling is enhanced with summer yellow, hot pink, and black, white, and grey tones.
SHINE IN A TRUE GLAM SILHOUETTE
Hooded puffer vests, short pants, and hooded long sweatshirts create a futuristic glam silhouette, which is accentuated by shimmering and metallic fabrics. Furthermore, eye-catching prints and tech details complete this look. Coated jersey, mesh fabric, scuba, and lycra ensure flattering finishes.
Streetwear styles get the athleisure twist with zip tees, jumpsuits, and hooded sports jackets. Think elevated utility meets nineties minimalist with tank tops and biker short pants.
THE ACCENTS
The GUESS logo details accent a classic palette of primary red and blue, with grey tones, black and white. Terry fleece, microfiber, sustainable polyester, and highlighted with lace panels and band detailing.
Essential leggings and flattering Guess Activewear bras teams with comfy sweat tops and a variety of t-shirt silhouettes. They are perfect for layering up for on-trend workout sessions and casual urban adventures alike. Thereby, they promise performance and fashion in one. Thus, they become this season’s favorite trend.
