A life-changing year comes to a close. Thus, this holiday season is a special chance to celebrate family, friendship, and sisterhood. Moreover, it’s time to uphold treasured traditions and hug our loved ones a little tighter. X-Mas 2020 is a season of joy, hope, and optimism. It’s time for living in the moment and appreciating the simple things in life. That is the vision of VERO MODA.
THE VERO MODA X-MAS STORY
The modern Vero Moda X-Mas Story comes to life with the London-based models and real-life sisters, Sarah and Joanna Halpin.
The Halpin sisters embrace the warmth and authenticity of the campaign as we visit their family cabin to share in their special Christmas moments, and look back at their most treasured family memories with an abundance of festive cheer.
The Halpin sisters embody perfectly the season’s intimate exploration of timeless traditions. Thereby, the sisters take us along on their joyful holiday journey.
Along with working together with some of the industry’s most iconic names, Sarah and Joanna are also the co-founders of What She Said – a shared creative platform and visual mood board filled with imagery that reflects their personal style and refined, minimalist aesthetic.
A seamless blend of classic and comfort, the collection presents a gorgeous edit of luxe loungewear, elevated essentials, and cozy casualwear to see us through the laid-back holiday season.
The season’s fabrics are warm and lush. They are perfect for layering and wrapping up. Eye-catching textural details are in focus. The quilted outerwear, cozy teddy, and woolen knits appear alongside functional, utility-inspired pieces. Among them vests, and oversized shirting.
Colors take on a dreamy, tonal palette of neutrals and creamy whites, offset by pops of lilac and tonal palette of neutrals, creamy whites and a pop of lilac.
Finally, colors take on a dreamy, tonal palette of neutrals and creamy whites, offset by pops of lilac and tonal palette of neutrals, creamy whites, and a pop of lilac.