PATRIZIA PEPE ANNOUNCES INTERNATIONAL MUSICIAN DUA LIPA AS THE STAR OF THE AW 17/18 ADVERTISING CAMPAIGN
This winter has a very special cooperation to offer. Patrizia Pepe, the beautiful brand from Florence, Italy, has chosen Dua Lipa as the exclusive face of the AW 17/18 advertising campaign.
Photographer and director Sharif Hamza shot the campaign with the rising star in the world of music. Patrizia Pepe recognized Dua Lipa’s status as an idol for millennials. Furthermore, she considers the young talent as one of the most powerful voices on the international scene.
Aged 22, she has had remarkable success with her music globally including her singles. Just to name a few: “Blow your Mind”, “Be the one”, and “New Rules”. Additionally, Dua Lipa has released her successful self-titled album in 2017.
Dua Lipa has more than 710 million views on YouTube.
Furthermore, she has 1.8 million followers on Instagram. In fact, the Times has noted her as “the superstar we’ve all been waiting for”.
HAPPY BIRTHDAY PATRIZIA PEPE
It’s an important year. Patrizia Pepe celebrates its 25th anniversary in 2018. It’s a huge mile stone for the Italian brand. Moreover, it’s a time to reinforce the brand’s DNA.
Creative Director Patrizia Bambi has a deep passion for music. Thus, music has always played a huge role and source of inspiration during the design process.
PATRIZIA BAMBI ABOUT DUA LIPA
“I’m really excited about this unique, fascinating collaboration,” explains Bambi. “Dua Lipa’s spirit is a continuation of her music and vice versa. Her style reveals a delicate, sensual femininity which pushes the boundaries and reflects the bold, irreverent nature of our brand.”
“Dua Lipa’s identity is strong, playful, and sophisticated. Her name means love. She has a really personal, unconventional story. Furthermore, she has fun with her sound and her rocky vibe. Gritty and elegant all at once – and encapsulates the liberated, eclectic personality of the Patrizia Pepe woman.”
Produced in New York, the campaign reflects an urban lifestyle which is cool, sexy, self-confident. Also, the song “Bang Bang” sustains this mood and character of the film clip and the images. Moreover, Dua Lipa covered the song exclusively for Patrizia Pepe.
The original plot ranges from sexy attitude to veiled irony. So, the metropolitan gang led by the pop star is used to symbolize the sense of complicity, sharing and belonging synonymous with the feminine world. So, it’s a re-affirmation of a fundamental message: “Life is madness to be lived with perfect accomplices.”
DUA LIPA ABOUT PATRIZIA PEPE
“I love Patrizia Pepe because the brand’s look reflects our desire to put ourselves out there. To follow our dreams and to express our creativity,” explains Dua Lipa. “The brand’s vision of the Italian style, usually classic, is glamorous and rebellious, it shows an incredible strength.”