It’s one of the most popular French brands which announces its very first fragrance film campaign. Thereby, it showcases two Academy Award-winning talents. One of them, the amazing House Ambassador Emma Stone. She presents the new scent in front of the camera. The other is director Sam Mendes. However, on September 13th, the short film will present the collection Les Parfums Louis Vuitton.
THE LOUIS VUITTON FRAGRANCE FILM CAMPAIGN
The vibrant short film looks at the different moments and emotions in a woman’s life journey. Thereby, it reflects the spirit of travel and passion that is central to the brand’s values.
Moreover, the changing backdrops also evoke the contrasting personalities of the exceptional perfumes within the Louis Vuitton fragrance collection.
“I am proud to unveil our first fragrance short film starring the incredibly talented Emma Stone. This marks another milestone to the success of our fragrance collection” says Michael Burke, Chairman & CEO.
The film is out now, September 13th 2018. It ties in with the launch of Attrape-Rêves, whose bright, sensual notes mark the ninth women’s fragrance in the collection Les Parfums Louis Vuitton.
THE STARS OF THE LOUIS VUITTON CAMPAIGN
As well as being Louis Vuitton’s first fragrance film, this is a first collaboration for the House with acclaimed British Director Sam Mendes. He was assisted by Director of Photography Hoyte Van Hoytema. However, Mendes was delighted to work with Emma Stone, whom he has previously directed at Broadway in his revival of the musical Cabaret.
Moreover, winner of the Academy Award for Best Actress in 2017 for her role in Damien Chazelle’s La La Land, Stone brings her versatile presence and sparkling charm to the multi-facetted portrayal of a woman in this short film.
Setting out to discover distant horizons can lead to experiences that are as unexpected as they are magical. Thus, an aurora borealis rising across a lava desert. A cloud of fireflies taking flight in a tropical forest. Furthermore, a shower of shooting stars raining down over the open sea. Such rare and fantastic phenomena become engraved in the memory forever.
Louis Vuitton Master Perfumer Jacques Cavallier Belletrud, fascinated by the trace of such fleeting moments that you wish you could keep forever, dreamed up an enchanting composition: a jubilant perfume that stirs all the senses and celebrates our capacity to experience awe.
To grasp what is impossible to capture. So, to photograph the natural mirages Louis Vuitton envisions constantly. In his quest to embody waking dreams from far-flung explorations, the perfumer Jacques Cavallier Belletrud found the olfactory direction for Attrape-Rêves.
Such a composition would never settle for a conventional beauty. It needed an explosive fragrance trail; one that was vibrant and surprising in equal measure. Hence, inspired by the euphoria one feels when gazing at a burst of shooting stars, he let himself be guided by an African cacao flower of absolute purity. A raw material, treated in Grasse, that distills regressive, animalistic inflections. To airy cacao, he added a bouquet of peony.
Additionally he used delicate flower with thousand petals, fresh and luminous. Furthermore, he reinforced the power of the duo by pairing it with the slightest touch of essence of patchoulol, the noble, modernized heart of patchouli. Even then, settling for a gustatory fragrance was out of the question. Like an olfactory about-face, lychee and Turkish rose absolute created an unexpected and purebred elegance.
Jacques Cavallier also used ginger and bergamot like flavor enhancers, to amplify this extraordinary perfume’s contrasts and freshness.
“Each plays its role without ever overpowering the other,” Jacques Cavallier Belletrud explains. “It’s a dialogue between precious ingredients that, in theory, have no reason to cohabit. And yet, on the skin, they converse, interfuse, crepitate and command attention”.
Impossible to go unnoticed, Attrape-Rêves is a majestic jubilation that celebrates magic, and the forces to which it owes its existence.
Attrape-Rêves is available in refillable, customizable bottles of 100ml and 200ml. In order to keep the fragrance close, wherever the journey may lead, there is also a 7.5ml travel spray. It comes with four magnetic refills.
The perfume can also be housed in a sleek leather case crafted in Louis Vuitton’s workshops, marked with a choice of initials. These cases – available in natural leather, Monogram canvas as well as white, black, rose ballerine and freesia Epi leather – perfectly encapsulate each perfume ensuring they travel in style.
Conceived for collectors who wish to experience seven of the nine creations in this line, this miniature set contains seven perfumes in irresistible “discovery” sizes (10ml) that travel anywhere with ease.
Images & Video © LOUIS VUITTON