Blouses are an evergreen. This year’s winter blouse trend shows on the one hand calm, relaxed silhouettes, on the other hand, colors, prints, and fine surfaces set strong accents. Furthermore, a relaxed classic, which is primarily presented in a new printing language is in the focus of: ETERNA.
FOR PEOPLE AND NATURE
Sustainability is not a fashion trend at ETERNA, but a matter of course and a basic conviction for many years. ETERNA says: WE CARE FOR PEOPLE AND NATURE. So it was only logical to put a casual collection under the motto WE CARE. The WE-CARE collection has been expanded significantly and has its own story and signature.
All fabrics and buttons are made of recycled materials, the packaging is plastic-free and made of recycled natural paper. The core message is: reduce, reuse, recycle. The main idea is consequently directed towards upcycling:
We want to give raw materials a second chance. That is why we do not rely on organic cotton, which is usually water and space intensive. We aim to continue using existing raw materials and to bring them back to life. We are following a new DIY generation that uses its creativity to create new things from what is supposed to be waste. That is our passion: making a start, reassessing things, making a difference. Without a moral index finger, but with rethinking, humor, and creativity.
The contents of our collection should also contribute to the brand values of WE CARE. In our autumn/winter 2020 collection, for example, we are showing prints of endangered species such as swallows. With the sale of these designs, we support an organization that is dedicated to the protection of species. We want to make our contribution and involve retailers and end consumers in our #SAVETHEBIRDS initiative without them having to change their buying behavior.
For a long time, ETERNA manufactures environmentally friendly, socially responsible, and fair. Sustainability is a basic conviction and a part of everyday life at ETERNA. With the cross-collection WE-CARE series, the brand is making a fashion statement for the sustainable use and conservation of resources. For this winter, ETERNA installed a new blouse collection. It’s made exclusively from renewable and recycled materials.
ETERNA LOVES PUNS
The trend theme of wording is now available as an all-over design or as a detail on plain blouses in black and white. With the latter, the letters draw an accurate graphic pattern on the button panel, cuff, and back.
The focus is on the classic, newly interpreted silhouette of the shirt blouse. Photo-realistic rose prints that pick up on the powerful colors of the delivery date are the fashion highlight here.
Sustainable and biodegradable, ETERNA’s blouses stand for a relaxed, natural look. Plains in white, rose and bleu as well as print blouses are part of the WE-CARE collection.
Warm red and orange tones with ecru create a special and are reminiscent of a forest of leaves. The atmospheric color palette is harmoniously complemented by the trend color Tobacco in combination with powder and dark navy.
Warm colors like cognac, rust red, and pumpkin together with blue and off-white characterize this series. They show up on graphic and painterly drawn print designs and patch designs, all of which were developed exclusively for ETERNA.
Natural beige, nude tones, wool white, terra, black – a classy color palette with a warm tint sets the fashion direction. The prints also use these elegant color resources. They include new leopard prints developed exclusively for ETERNA. That appear on tunics and dresses. Besides, graphic designs in multicolor complement a variety of designs.
In winter, fine premium knitwear is the perfect accompaniment to ETERNA premium blouses. In order to be able to offer suitable combination items, the 1863-by-ETERNA collection also includes cardigans, tank tops, pullovers, and scarves. These complement the blouse looks perfectly, coordinated with the collection colors.
The cashmere knit is available in wool white, camel, black, rust red, and gray mélange. The styles range from softly falling long cardigans to voluminous, wide-cut tank tops and casual oversize sweaters to matching large-format scarves.