For the first time in its history, a brand is launching its own Christmas campaign. In it brand ambassadors Ana and Bastian Schweinsteiger play the main roles. The emotional film was produced under the motto: “feel the magic.” It is supposed to convey a touch of happiness and joy and, thus, some of the values of the brand BRAX.
Bastian Schweinsteiger can be seen loading a red VW Beetle with gifts and a Christmas tree. Then, he is driving home through a snowstorm. “Or does the snow flurry only develop when Ana Schweinsteiger shakes a snow globe in which the red VW Beetle can be seen?
During this extraordinary time, our Christmas film should put a smile on the audience’s face,” says Marc Freyberg, managing director and company spokesman at BRAX.
ANA & BASTIAN SCHWEINSTEIGER LOVE BRAX
Accurate style and quality that you can rely on: Inspired by Bastian and Ana Schweinsteiger, BRAX is presenting a special capsule collection for the first time, comprising seven exclusively selected looks in the fashionable Champions League. Modern, hip, and effortlessly stylish like the athletic couple themselves.
For the women’s collection, classic cuts contrast with oversized patterns. The wool sweater with XL houndstooth is combined with casual paper bag trousers with multicolored pleats. Furthermore, a masculine pin-stripe pattern meets feminine bow details on the trousers and a playful belt on the A-line skirt.
A BRAX novelty in a state-of-the-art midi length, which combines with a voluminous knitted sweater to create a look that is fresh from the catwalk. Bold print in cool navy and khaki makes the long wool coat an autumn favorite. It works particularly well with simple basics and a mix of materials.
The men’s collection brings sporty chic to the point. Sweaters appear in eye-catching structures and new wool designs. They come in BRAX’s favorite colors saffron, indigo blue, and off-white.
Thereby, they are combined with smart trousers in plain colors and traditional patterns such as glen check. Well-fitting, narrow-cut shirts and the key piece, the padded vest in silver, perfectly complement the world champion-worthy collection.
Pictures: © BRAX. Find the collection on the Official Website.
