FREYA – REFRESHING COLLECTIONS
Whether you’re at work, strolling with friends, on holiday or at the work-out in the gym – Freya accompanies you in every situation! In the F/S 18 season the brand surprises with refreshing collections and – at the same time – an announcement of a brand relaunch. A seductive start of the new season.
Laura Simon, Brand director of Freya, explains:
“Freya stands for a lively, cordial personality in the middle of life. Moreover, she reinvents herself every day. We as a brand accompany her on that way. Thus, fashion and fun are clearly in the spotlight. In addition to the new image language of our campaigns, our Freya customers plays the most important role. It’s precisely these women that we want to understand and pick up. Finally, that’s why our communication strategy is now more personal, daring and direct.”
Freya presents the line “Daisy Lace”, which is available in the color combinations black/pink and pink/grey. Both models can be easily combined by the detachable beams. The balcony bra is available in the cups BO, the matching thong from XSXL.
Additionally, available is a Bralette model (XS to XL) and a padded bra in the cup size C-K with matching panties (XS-XL).
Also, the Freya Series “Fancies” is dealing with the motto mix and match. Thus, the existing series is complemented by two new colors: Aqua Marine and Orchid.
So, the series contains a bralette (XS-XL), plunge- (cup C-I), balcony- (Cup J-O) or push-up bra (cup J-O). Furthermore, a longline bra with bracket (cup C-K). Panties and hipster shorts are available in sizes XS to XL.
The series “Summer Haze” captivates with trendy color combinations in refreshing aqua and classic black, each paired with mocha accents. The semi-transparent fabrics and the decorative elastic waistbands put the figure into a seductive light.
Furthermore, Freya’s longline underwired bra is available from cup C to K with matching thong (XS-XL). Additionally, there is a balcony model (cup C-J) and a push-up bra from cup B to J, which can be combined with thong or panties (each from XS to XL).
Now, Freya’s line named “Soiree Lace” is expanded by two shades: white and coral. However, thanks to geometric lace cut outs from semi mesh, the series combines elegance with convenience.
The line “Soiree Lace” is available as underwired-bralette (C-I), High-Apex Model (C-K) or plunge-bra (C-K). Brazilian shorts or panties (available from XS-XL) completes the line. Furthermore, a suitable suspender rounds off the line.
Anna Neale, chief designer of Freya, explains:
“For the F/S 18 season we have created a collection that fits with every weekly program. There are comfortable basics that make the work routine much easier. So, color accents and eye-catching designs with the certain something are perfect for the weekend. We rely on statements with a lot of lace, Techno-Florals and luminous combinations. We are sure that Freya fans will love the new collection!”