The American sportswear brand GANT has teamed up with the American denim icon Wrangler. This liaison has resulted in a 30-piece capsule collection. It will be launched this fall and includes jeans, clothing, and accessories for men and women.
GANT & WRANGLER: PREPPY STYLE MEETS WESTERN DENIM Standout pieces from the collection include bootcut jeans with varsity patches. There is also a varsity jacket with western embroidery.
The faux fur-lined denim jacket, inspired by the rock legends of the 1960s and 1970s, completes the collection.
However, Gant and Wrangler are not only united by their love of fashion and the new collection. In addition, both brands were founded in the 1940s. In addition, the original shirt maker and the jeans tailor helped shape the emergence of American sportswear.
THE GANT & WRANGLER AUTUMN/WINTER COLLECTION 2022
Two worlds meet for the Autumn/Winter 22 collection. They celebrate the characteristic classics of American style with inspiration from the extensive archives of GANT and Wrangler.
Working with Wrangler was an incredibly beautiful experience. When I first spoke to Sean, I knew right away that the same things drive us. We’re both vintage nerds and found a lot of unexpected similarities in our respective archives. The convergence of the history of our two brands in 2022 has produced some really interesting pieces, says Christopher Bastin, Creative Director of GANT.
In America in the 1950s, Wrangler and GANT were instrumental in creating casual Americana design. While Wrangler embodied the western lifestyle with pioneering products such as western jeans, jackets, and shirts, GANT shaped the preppy style with its clean button-down shirts. The stories may differ. Wrangler dressed rodeo stars and ranch hands, while GANT defined the Ivy League look. However, both have an enduring cultural impact. The DNA of both brands runs through every piece of this collaboration as we celebrate our shared heritage, said Sean Gormley, Global Concept Director, Modern at Wrangler.
The collection will be available worldwide in stores locally and online from September 2022.
Text & Layout: Marco Kokkot
Images: © GANT 2022. All rights reserved.
