With the beautiful weather, we don’t want to think about autumn at the moment. And when we think of Granada, we certainly don’t think of autumn or winter. However, the new GUESS FW22 Campaign shows the brand head off to explore the history-steeped streets of Granada.
THE PHOTOGRAPHER
The campaign was immortalized through the lens of fashion photographer Tatiana Gerusova. Of course, as usual, GUESS? Inc.’s Chief Creative Officer, Paul Marciano, was the executive producer.
THE GUESS FW22 CAMPAIGN MODELS
Besides, the new campaign features a sizzling lineup: German-born, Polish fashion model Kim Dammer, Serbian model Nina Kostić, Spanish model Lidia Santos, Italian model Mario Ermito, and French model Xavier Grey.
THE GUESS FW22 THE STYLES
THE GUESS FW22 WOMEN
Showcasing an enticing array of exclusive GUESS clothing, animalier, and botanical prints, and must-have accessories, the latest Fall/Winter 2022 collection brings a fresh and youthful breeze of contemporary color and style to grey winter days.
Against the alluring continental backdrop of the Moorish Alhambra Palace and the ancient Arabic quarter of Albaicín, we see the GUESS woman enveloped in ravishing, cosmopolitan looks, striking two-piece pants and flirty skirt suits hour-glass sweater dresses, and shimmering, pleated gowns.
Besides, they are all teamed with statement-making winter coats, cozy knits, waist-nipping belts, and sassy high-heel boots.
A modern yet timeless offering that embraces the female spirit of glamour and independence. It sweeps from a warm-and-fuzzy color swatch of pretty pastels, bright blues, autumnal reds, and peach to time-honored neutrals. Such as beige, cream, brown, grey, and khaki.
WANDERLUST WAS THE INSPIRATION FOR THE GUESS FW22 JEANS COLLECTION
Filled with wanderlust, this season the GUESS Jeans collection brings together beautiful denim pieces with an array of different materials, irresistible detailing, and feminine style that borrows influence from vintage looks, cowgirl attitude, contemporary chic, and much more to create a collection filled with must-have looks.
Constantly innovating, the GUESS Jeans collection also boasts Earth Feel Denim and Redesign Denim pieces that bring together eco-minded technology and iconic GUESS style. Thus, the result is a collection that is ready to take the GUESS woman on any adventure.
Meanwhile, the GUESS man is ready to take the world by storm in urban-inspired outfits and contemporary outdoor wear that is as versatile as it is effortlessly chic.
GUESS FW22 JEANS WOMEN
Fall Riders
Dream of the dusky horizon with this endlessly appealing theme. Carefree and romantic with touches of cowboy style and Wild West attitude, leather and suede materials are juxtaposed with floral patterns for a touch of femininity, while leopard and rose prints are finished in palettes of pink and burgundy. Reversible pieces with vintage detailing make for versatile options as the urban cowgirl escapes on her next adventure.
Rerouted
Always ready to step off the beaten path, this theme contains head-turning details and a unique attitude that is as independent as it is on-trend. Denim meets velvet, snake print, pure cashmere, and camo fabric. Tweed and metallic detailing add enchanting finishing touches, alongside fringe enhancements and alpaca inserts. A palette of natural colors with key accent tones completes the look.
Starstruck
Look to the skies with this contemporary theme that stands out with clean lines and striking fabrics. Dark fashion denim is the star of the show, enhanced with embellishments and complemented by satin fabric, lurex, 100% cashmere, and tweed. Embroidery adds a beautiful sense of detailing, as does bandana print inspiration, houndstooth, and shiny detailing to catch the eye. Select MADE IN ITALY garments enhance the theme, while a palette of black, blue, pink, and silver rounds off the style.
THE GUESS FW22 DENIM HIGHLIGHTS
Earth Feel Denim
GUESS is constantly striving to enhance its eco-minded approach to fashion and Earth Feel Denim is an exciting initiative that encourages a circular economy through environmental initiatives. New fibers and fabrics are created using green technologies and eco-cotton, alongside ROICA V550 degradable stretch fibers and PLA, made from biodegradable corn bioplastic.
Classic and modern cuts alike are seen in this collection, finished using the Indigo Flow clean label dyeing process to achieve exceptional denim dyes using minimal water and energy. The new pocket flasher label degrades naturally during your denim’s first wash, dissolving completely into non-toxic soluble waste.
Natural Waste Dye
Part of the Mineral and Bio Dye project, this innovative initiative upcycles Spanish oranges and beetroot skins to create natural-based colors for stunning denim dyes. The process significantly reduces energy consumption and the use of resources. However, the resulting jeans with stretch comfort and on-trend high-waist styles boast a unique look.
The Redesign Denim
The Redesign Denim project is at the forefront of green fashion. It uses a minimum of 90% sustainable materials and eco processes. Recycled materials come from second-hand denim and excess fabric from industrial production. These materials are refined using eco processes to result in stunning, ultra-soft denim. Because it helps to eliminate fashion waste and reduce the usage of precious natural resources, all while creating fresh new GUESS looks.
Images: Guess 2022. All Rights Reserved.
