There is a company that melts the iconic style of Italy with the cool lifestyle of the USA. This brand loves and lives denim. Therefore, it takes us back to its roots. The brand’s new campaign features the models Maya Norman, Shannon McMullen, Jennifer Terry, Arsenii Savitckii, and Trey Baxter. Set at an iconic backdrop of dry, dusty plains, mountains, and cattle ranches, the campaign celebrates GUESS 2022.
The GUESS 2022 campaign also celebrates the brand’s heritage in a series of glamorous black and white shots that exude the pioneering spirit and fascination of the Wild West.
As usual, Chief Creative Director Paul Marciano guided the GUESS campaign. Besides, it was lensed by Tatiana Gerusova. The photographer has already worked on 22 GUESS campaigns.
THE GUESS 2022 CAMPAIGN
The new GUESS campaign pays homage to the brand’s historically black and white visualizations. These campaigns were iconic in the late eighties and early nineties.
Furthermore, the GUESS 2022 campaign follows the cowboys and cowgirls on their adventures in the sultry desert landscape.
Embodying the free and youthful vibe of all things, the GUESS women’s collection showcases sexy jeans. Moreover, it features romp suits, dresses, shirts, and saloon-style tops. The great Guess 2022 collection presents them all in an eye-catching array of contour-hugging cuts and finishes.
Meanwhile, the men’s collection embraces that moody cowboy edge in a manly offering of denim looks proposed in a variety of exclusive washes and silhouettes. Commenting on the GUESS campaign, the Chief Creative Director Paul Marciano said:
“With Timeless we wanted to emphasize the ever-lasting appeal of denim as an intrinsic element of GUESS’ DNA.
Denim is timeless; it has transcended the decades, becoming not only a fundamental part of the brand’s past and present, but also our future.”
Pictures by GUESS 2022. All Rights Reserved.
Text by Guess & Marco Kokkot | VALEUR MEDIA NETWORKS