Besides its bags, shoes, and social commitment, Louis Vuitton offers for years extravagant jewelry. Now, the French brand presents its new LV Volt Jewelry Collection.
THE LV VOLT JEWELRY DESIGNS
Artistic Director Francesca Amfitheatrof was responsible for the design of the new LV Volt jewelry collection. It puts the spotlight on the capital L and V letters. These iconic initials are a metaphor for movement, an allegory for momentum, an apologia for the essential, and a symbol of speed.
Together they form an architectural design whose main lines become a unit of measurement in a universal language, whose powerful graphic nature transcends borders and genders.
THE FIRST CHAPTER
The first chapter showcases the L and V authentically in their pure form. The lines cut through space, creating angles inside, in which brilliant gold and fiery diamonds play off each other.
The two capital letters come together, split apart, gather, fall away, contrast, blend, stack up, interact, and complete each other, bringing to life a scene of symbols exploring light, space, and rhythm through their unexpected yet inextricable resources.
THE SECOND CHAPTER
The rhythm picks up in the second chapter as the ranges become more intricate. L and V become chain links of myriad textures, volumes, finishes, and dimensions. Then, the initials materialize one set after another, emerging as prismatic figures, presenting themselves as tubular structures.
The collection comes to an end with an escape from the abstract, as the two letters turn into claws to be stacked on fingers and flow onto bandanas as embroidery in motion.
On each piece of jewelry, Louis Vuitton’s craftsmanship gives way to a conversation between precise, clean lines and soft, smooth contours.
This decidedly unisex collection overlays the graphic power of the leitmotif and the bold statement of the manifesto. Thereby, it draws on the House’s cherished abstract art forms. Thus, it finds its energy, drum its tempo, establish its cadence, and refresh its beat.