With a bohemian mix of folklore and artisanal materials, she combines different ethnic influences with fabrics from all over the world. We will experience a collection that artfully blends different cultures and traditions. Let’s have a special world tour with LENA HOSCHEK.
THE INSPIRATION OF THE ARTISAN COLLECTION
The designer’s wonderful journey begins in Vienna. This beautiful city was, along with Paris, considered the fashion metropolis of the Empire period.
Back then, the Viennese scarf was all the rage, its Persian paisley in a fine silk/wool blend decorated with hand-knotted fringe. Inspired by this 18th-century must-have, still produced in the same way in a Viennese silk-weaving mill, Lena Hoschek had magnificent paisleys woven for her collection.
LENA HOSCHEK DISCOVERS THE BALKAN
Lena’s path continues across the Balkans to Anatolia, where Pakistani ikat silks and Persian pomegranate decorations enrich her designs.
Moldavian rose kilim patterns, almost Baroque in their design, adorn prints designed exclusively for the collection. Inspired by an Oriental spice bazaar, the designs take on a color palette from One Thousand and One Nights.
LANA GOES TO ITALY & SPAIN
A short detour takes the designer to Lake Como – a region already considered the capital of European silk in the 17th century – where she will buy paisley silks from a silk-tie manufacturer and transform them into spectacular couture gowns.
Adding fabrics from Spain to her luggage, she travels on to France. Once there, she has antique fabric patterns turned into picturesque fabrics embroidered with arabesques.
German milliner Fiona Bennett’s stunning hat creations and Austrian designer Silvia Gattin’s extraordinary kilim boots ensure a perfect look from head to toe.
BACK TO AUSTRIA
If you think that the scarf always has to be wrapped around the neck in a classic way, the woolly warm XXL scarves of the Artisan Partisan collection will teach you better.
Because the magnificent paisley scarves turn out to be true all-rounders. Whether thrown loosely around the shoulder or worn diagonally across the body – with a belt at the waist, the voluminous look is immediately given a feminine silhouette.
Worn as a cool cape or around the neck, as usual, the cuddly scarves, which were woven especially for the collection in a venerable Viennese silk weaving mill, not only offer additional protection from the cold but also enrich any winter coat, no matter how simple, with their unusual pattern.
With hand-knotted fringes, the shawls prove to be handcrafted masterpieces, and this winter they are probably the most versatile accessory of the season.
LENA HOSCHEK ABOUT THE DESIGN PROCESS
Forever fascinated by textile craftsmanship and almost like a chef de cuisine, the dressmaker raves about the design process: “Designing is like cooking to me”.
At the market, I’m inspired by the incredible variety of colors and smells. In my studio, it’s the variety of materials – countless ribbons, special prints, exquisite fabrics. Thus, I work my way from the ingredients to the final ‘dish’.”
In the AW20/21 collection, compositions á la Lena Hoschek combine earthy tones and, above all, the color red in all its nuances.
A bewitching color that not only represents pure lust for life but also evokes longing and memories. Feminine and sophisticated, qualities always seen in her designs, Lena Hoschek returns this season to her roots as she prepares to celebrate the 15th anniversary of her brand.
In this vein, she has named her characteristic ribbons the protagonists of the collection. Thereby expressing her passion for collecting and her love of craftsmanship.
Long-standing and traditional craftsmanship in our fast-paced times on a razor’s edge – Lena Hoschek sees this as the mission of her label.
On the occasion of its 15th anniversary, the dressmaker reflects on everything she loves and creates a collection that embodies it all; what the brand has stood for since the beginning and what Lena, her team, and her loyal customers firmly believe in. The preservation of tailoring, the survival of Europe’s old textile industry, and last but not least the worship of the female silhouette.
With the motto of the collection and with a fighting spirit, Lena Hoschek has been committed to these values for a decade and a half and will continue to do so.
