Because of the international crisis, it seemed the Italian fashion would retreat from the European market during the last few years. But a brand, which stands for eye-catching fashion and, moreover, that certain Italian glamour, reconquers the German-speaking area again: LIU JO.
LIU JO OPENS NEW STORE
Recently, LIU JO opened a store in Vienna. Now the Italian brand enriches Berlin’s boulevard Kurfürstendamm, better known as Ku’damm. Here, in prime location, Marco Marchi, LIU JO’s president and head of design, invited guests to celebrate the opening as well as the brand’s amazing Fall/Winter collection.
THE SPECIAL GUEST
Among the guests were no less beautiful people. One of them was the enchanting actress Lisa Tomaschewski. She braved the fall weather and appeared in a feminine fresh floral look. As on the big screen, she convinced with her charming personality.
THE DJ DUO ALYGANY
Furthermore, the DJ duo ALYGANY ensured that the guests experienced an atmospheric celebration. Thus, with her music and energy the cheerful DJs Alyssa Cordes and Gia Müller let people dance.
Of course, also other celebrities didn’t miss the chance to visit LIU JO’s new store. We saw Franziska Knuppe. Stylish as ever, the German top model appeared in a camel-colored coat and eye-catching blue suede thigh-high boots.
The TV stars Rabea Schif, Julia Dietze and Anastasia Zampunidis discovered the Fall/Winter collection. Together, they enjoyed LIU JO’s shop party.
Needless to say, there is no fashion event without influencers. So, the popular German models Mandy Bork, Lisa Banholzer and Maria Astor appeared in outfits of LIO JO.
In conclusion, it was a great shop opening, not just because of the party itself, but because of the fact, that LIO JO enriches Berlin’s city with Italian spirit and lifestyle.
Photos by Sebastian Reuter/Getty Images for Liu Jo