For this winter, two new collabs for a brand unisex parka and an outstanding capsule collection were released by Canada Goose.
THE UNISEX PARKA BY CANADA GOOSE
The Canadian brand created a new unisex Parka with the Boston-based brand Concepts and a new capsule collection with the French brand CY/Project.
The Unisex Parka is completely reflectively reimagined, offering ultimate visibility. Canada Goose and Boston-based streetwear brand Concepts joined forces for the 12th year, This time, with a twist on Canada Goose’s classic MacMillan Parka.
The two brands are combining this classic silhouette with material innovation: a water-resistant, windproof, and reflective fabric – the essence of luxurious performance.
Canada Goose and Concepts have created the ultimate mash-up, blending the functional expertise of Canada Goose and the unwavering style of Concepts. This season’s piece is grey in the daylight but in the dark, it becomes fully reflective when hit with light.
Fabricated for unrivaled warmth and visibility through function-first design and inspired by Canada Goose’s tactical heritage, this parka provides the ultimate protection from unforgiving elements.
THE DETAILS
On the left arm, the classic disc has been replaced by a unique reflective disc switching between the Canada Goose and Concepts logos, depending on the angle, an ode to the iconic symbols of both brands.
This unisex Macmillan Parka (€1,050) includes a variety of features, such as a two-way adjustable down-filled hood for warmth and protection from the elements and two exterior fleece-lined pockets with zipper closures. Finished with a contemporary curved hem, this jacket’s quilt-through design is built for enduring warmth with durability – all while keeping a distinct urban style.
The Canada Goose x Concepts collaboration will be available at select Canada Goose retail stores, at Concepts’ retail stores in Boston, New York and Dubai, as well as online at canadagoose.com and cncpts.com
CANADA GOOSE & Y/PROJECT
Since the appointment of Glenn Martens as Creative Director of Y/Project in 2013, the Paris-based men’s and womenswear label has combined conceptual and inventive detailing with playful proportions and a witty take on historical references.
At the core of Y/Project, Martens has since established an emphasis on individuality and independence. Fusing the energy of the street with thought-provoking silhouettes, his unique take on interpreting masculinity and femininity blends eccentric references with unisex looks that transcend versatility.
The Paris label Y / Project has reinterpreted six hero pieces from Canada Goose for the exclusive collection. Y / Project shows its unmistakable style, which is best known for its asymmetrical proportions and eccentric designs.
For the campaign, Y / Project’s Creative Director Glenn Martens has teamed up with French photographer Arnaud Lajeunie and British stylist Robbie Spencer, Executive Fashion Director of Dazed & Confused. Known for their ability to create impactful and iconic imagery, they have created several high-impact campaign images that specifically express Canada Goose’s closeness to nature and the joy of Y / Project’s versatility.
The six-part unisex collection is available from wholesale partners such as Mytheresa, as well as from selected luxury retailers worldwide.
CANADA GOOSE – LIVE IN THE OPEN
The luxury brand Canada Goose launched its Live in the Open campaign for the second time in autumn. With numerous videos, it shows a deep connection to the film and entertainment industry.
THE PROTAGONISTS
The campaign is presented by three different protagonists.
The adventurer and film security expert Aldo Kane, the dancer and choreographer Suzette Brissett, and the Chinese-Canadian actor Shawn Dou.
Each protagonist can be seen in one of the three films. There they tell their personal Live In The Open story.
It’s about resilience and perseverance, about creating a new generation of diverse voices.
ALDO KANE
Part 1 of the campaign shows the world record holder, adventurer, and explorer Aldo Kane in his extraordinary strength of will. On an exhausting journey in a Canada Goose lightweight parka, the audience manages to read the adventurer’s mind. We see his courage and determination in which we reflect and, thus, make the breakthrough, despite all the obstacles.
SUZETTE BRISSETT
Part 2 features Suzette Brissett, an internationally recognized choreographer and creative. Suzette shows that strength comes from within. In the film, she wears a Hybridge jacket and shows its
limitless mobility. Suzette is practically dancing her inner self-confidence and stepping out of her comfort zone to find her place “In the Open”.
SHAWN DOU
In the last part of the campaign, the campaign shows the world of the Chinese-Canadian actor Shawn Dou and establishes a new color palette. Canada Goose presents its new color: Light Gray. Shawn pushes boundaries, he sets out to escape the familiarity of everyday life and to discover a new world of colors with endless possibilities.
A behind-the-scenes series shows further facets of the campaign models, the production, and makers, including director Lisette Donkersloot, who is known for her music videos for international talent. This additional material illustrates Canada Goose’s authentic relationship with the film and entertainment industries. The cast and crew tell in detail what led them to the film. And of course, it’s about what it means for you to live outdoors (to live in the open).
Learn more about Canada Goose here: www.canadagoose.com
