Now we will grant you a glance into the nearer future of yet another powerful and mesmerizing female musician. She has just released her newest single named “Boyshit” via Epic Records. Together with her other recently released songs, this one also counts as part of her upcoming debut album “Life Support”. The already highly awaited record is accompanied by a unique VEVO LIFT campaign, also posted recently. It includes two live performances and a short film. With this VEVO campaign, we can therefore witness the greatest works of the magnificent singer-songwriter Madison Beer.
MADISON BEER CLOSE TO HER ALBUM RELEASE
“Boyshit” is the most recent single of Madison’s forthcoming debut album “Life Support“, which will finally be released in its beautiful entirety on February 26th 2021. Beer intends the album to be a statement, personally as well as artistically. On there, you will get to experience a blossoming Madison Beer who is fully in her element – never relinquishing creative control, writing her own songs, and creating plus also producing the corresponding spacey aesthetic visuals on her own.
The record “Life Support” will also feature most of the successful previous releases, such as “Good In Goodbye”, “Selfish”, “Stained Glass” and “Baby”. These have generated a total of more than 442 million streams to date. Madison’s entire body of work already clocks just under 3 billion streams in a global context. Her debut EP alone, “As She Pleases”, released in 2018, has impressively gotten nearly 1 billion streams.
The 3-part VEVO LIFT campaign now kicks off with “Boyshit”. The series includes a previously released performance of the new song and a performance of „Selfish”, her fastest ever US gold-certified single. In addition, there is the clip “Becoming,” a new short film about the talented artist. Impressive images and gripping storytelling let viewers dive even deeper into the world of Madison Beer.
MADISON BEER STARTING OFF
Similar to other modern pop giants, Madison innocently started off her musical career on YouTube. Back in 2012, she would regularly post homemade covers on her channel, reaching a little audience. It was none other than the Canadian music icon Justin Bieber himself who incidentally caught a glimpse of her videos. He became just as enchanted by Madison Beer as her at the time small followership was. Consequently, he reposted a cover of hers via Twitter, which made Madison finally get the attention and the record deal she deserved.
Therefore, Beer was subsequently able to publish her debut single named “Melodies” only one year later. Ever since then, radio stations and chart boards have been obsessed with the beautiful Jewish singer’s modern and edgy tracks. Following that start, several singles were occasionally dropped, either by Madison alone or in collaboration with already established musicians such as DJ Duo Mako and the Band Jack & Jack. In 2018, after 3 years of working on it, the young talent finally released her debut EP “As She Pleases”. Its lead single was the critically acclaimed hit “Dead”.
In March 2018, Beer began her first international “As She Pleases“-tour, which was completely sold out. She performed in a total of 30 cities concluding in a finale on the 20th of May. Later that year, French DJ and producer legend David Guetta released his seventh studio album 7. Madison Beer contributed to it by lending her vocals to the song “Blame It on Love”.
MADISON BEER’S KIND OF MUSIC
Since her very successful 2018, Madison Beer has been working hard on her publicly anticipated debut album. Multiple songs came out in the time in between, accompanied by gloomily aesthetic music videos. Most of these belong to the mentioned future album, paving the way for its final and awaited arrival in 2021.
Madison Beer is blending grunge, R&B, and pop together with the help of producers Big Taste and One Love.
This creates a very unique sound, which is dominated by flowy synths, driving melodies, and somewhat dark, mysterious sounds. Her relatively deep, but nonetheless seductive voice brings it all together.
Paper Magazine said: “With a voice that could be the product of a Christina Aguilera and Amy Winehouse union, it’s no wonder Beer is hot property.”
In addition to that, Madison is just as, or even mesmerizingly hotter than the two music amazons Aguilera and Winehouse. The combination of Beer’s seemingly perfect body with hot curves and the cat-eyed, cute but at the same time lusciously sexy face is probably able to make people faint. But Madison Beer obviously doesn’t rely on her appearance for success. She delivers amazing vocals and cool video clips one track after the other.
As a result, Billboard included Beer as one of their “21 Under 21” young talents to watch in 2018. She was named the “sensation of the moment” by Vogue Italia and tipped as an “artist to watch” by NME. True words, as Beer also became the first independent female solo artist to break the top 20 radio charts with the emboldened track “Home With You”.
COMPLAINING ABOUT „BOYSHIT“
The newest single, just released two weeks ago, is a real dance track. “Boyshit” is playful, groovy and cheerful, as highlighted in the way Madison lets go while dancing in the VEVO clip. She impresses with her confidence as well as her party outfit dominated by leather. This alternative yet cool look she wears ties together the funky beat and the fed-up lyrics she presents.
“‘Boyshit’ is a back-to-the-roots moment on my album; I really wanted it to radiate the same confidence as songs like ‘Home With You’ and ‘Dead.’ On the track ‘Boyshit’ we played with the words. We really had fun in the studio and didn’t take ourselves too seriously. With the line ‘I don’t speak boyshit’ I just mean, that I don’t have time for childish arguments, I don’t have time for b*llshit. If you can’t change, then I’ll just move on.”
“Boyshit” is therefore a tribute to being confident, staying strong, and the unnecessity to change for someone who isn’t worth it at all. All in all, Madison’s growth as a person and a woman is noticeable. She herself openly states that people that play childish games are not worth the time and the focus of a woman who is sure of herself. Definitely a powerful message to confidently step into 2021!
Our great anticipation for Madison Beer’s entire album dropping in February can surely only help increase its effect, right?
Pictures and Text Excerpts: © Warner Music
Text: Ronja Buchin
