Shot by award-winning fashion photographer, Nima Benati, under the creative guidance of Paul Marciano, Chief Creative Officer for GUESS?, Inc., the campaign’s alluring cast features Italian DJ and producer, Andrea Damante, Albanian model and singer, Oriola Marashi, and Tunisian model and actress, Myriem Boukadida.
THE LOCATION: MARRAKESH
Transporting us on a journey back in time, the Marciano FW22 campaign was shot against the kaleidoscopic backdrop of the ‘Ochre City and its ornate imperial buildings, venturing into the labyrinthine depths and striking contrasts of the evocative Marrakesh streets and desertic landscapes.
The Marciano FW22 woman is draped in sensual suede pieces and faux-fur coats, voluptuous pencil skirts, revealing dresses, and sophisticated fitted suits that seem to call to a distant era. Meanwhile, timeless flowing evening gowns and two-piece trouser ensembles in a distinctive color palette of lavish reds, greens, browns, and pastel tones, make perfect accomplices for both day and night.
For him, the Marciano FW22 collection draws on casual charm and understated elegance, impeccably tailored day suits, evening wear, leather jackets, shirts, and accessories that hark to the golden days of exploration and adventure. A versatile collection that effortlessly dresses up or down, handsomely expressed in a subtle swatch of ageless neutrals, brown and black.
All set for the winter, the Marciano FW22 collection is ready to take on the urban skyline with romantic, cozy, and exquisitely elegant pieces for women with feminine silhouettes, a palette of soft tones, and smart, head-turning prints. Men enjoy elegant looks with tailored details, modern appeal, and timeless yet high-performance pieces. As always, the collections are filled with luxurious fabrics and details to ensure the Marciano look is as impeccable as always, this season.
THE MARCIANO FW22 WOMEN’S COLLECTION
Heavenly Sunrise
Succumb to the allure of this wintery theme, filled with contemporary, feminine pieces that promise endless style. Flattering fitted silhouettes are created from natural fiber fabrics such as bamboo, alongside cozy knitwear sweaters and dresses with embellished detailing. A knitted boucle adds a smart touch, alongside printed suede. Garments stand out with rosebud and chain reaction prints with enamel buttons, M letter detailing, and chain finishes. A palette of requiem red, pink accents, winter white, and black complete the style.
Autumnal Sunset
Embrace autumnal freshness with this beautifully timeless theme of contemporary-classic pieces with a Marciano twist. Feminine silhouettes and clean lines create a chic, smart look for suits, dresses, tops, and more. Luxe fabrics include stretch real leather, lightweight jersey, devore, and jacquard. Exquisite phoenix rising and autumn dusk prints are enhanced with chain buckle embellishment and head-turning finishes in rich seasonal tones to create a look that is full of understated glamour and winter appeal.
Night Shadow
Enjoy the romance of a frosty morning with this smart, heritage-inspired theme filled with luxurious fabrics and modern classic styles. Cozy pieces are given a feminine twist for an effortlessly chic look. Chunky sweaters are finished with mouline and embellishment, while wet-look sweaters in tonal foil boast a stunning, contemporary appeal.
Smoke and mirrors, shady hallow, and after-dark floral prints add intrigue, alongside sumptuous tweed boucle, Prince of Wales check, Devore pie de poule, and sensual satin fabrics in dark, seasonal shades with head-turning accent tones.
THE MARCIANO FW22 MEN’S COLLECTION
48H In Venice
Take a journey to Italy with this array of effortlessly sophisticated pieces. Sharp silhouettes, timelessly tailored details, and irresistible fabrics ensure a look that seamlessly transitions from day to eveningwear with style for the man on an adventure. Chinos and shirts are complemented by essential sweaters and outerwear, alongside chunky knits and winter-ready garments. A warming palette of the dreamy moon, toasted taupe, and loyalty blue complement essential tones of marble heather, olive green, and silk.
Manhattan’s Calling
The buzz of the urban jungle awaits this modern theme of garments that are all set to take on the big city. Clean silhouettes assume the understated elegance of impeccable tailoring, finished with discerning details and flattering cuts. Layered textures and beautiful fabrics, including buttery soft knitwear, cotton, leather, suede, and tech materials, create a laidback and masculine sense of style, while classic tones of mountain honey, mossy green, navy, jet black, and sand ensure the perfect winter look for the NYC skyline.
Images: Guess? 2022. All Rights Reserved.
THE MARCIANO FW22 Highlights
Colors: red requiem, winter white, heavenly pink, autumnal tones. For him: mountain honey, mossy green, jet black, sand, dreamy moon, silk blue, toasted taupe, dolly pink.
Prints: heavenly floral, chain reaction, rosebud, autumn dusk, daydreamer, phoenix rising, after dark floral, savage beauty, shady hallow. For him: camouflage printed on herringbone texture, floral print “Venice appeal”, Venetian stripes, geometric micro prints.
Fabrics: boucle, embellished knits, printed suede, stretch real leather, jersey, devore, jacquard, satin, tweed boucle. For him: merino wool, cashmere, tech fabric, herringbone with hand wool, real leather, shearling, jacquard wool blend, pinstripes nylon, pinstripes viscose blend, garment-dyed corduroy, garment-dyed twill, sateen.