A cover shoot, a fitness spread, the kick-off of the FILA Fitness Club – they have already taken a few steps in the past few months, FILA and Mary Braun.
MARY BRAUN & FILA SHOW HOW TO PLAY IT YOUR WAY
Because now they go one step further: Mary presents the new FILA sportswear collection. It’s characterized by functionality, style, and comfort.
FILA is a brand that suits me well. It values me as a person with whom I can grow and pursues the same goals. Ever since the first talks, I have felt understood. Both sides have taken the same path and are definitely planning big things, says Mary Braun.
YOU DON’T KNOW MARY BRAUN YET?
Aged 18, after graduating from high school, Mary already gained her first international experience as a model. So, she moved from the European fashion capitals to Miami and New York.
However, when she was 21, restrictions caused by the pandemic and a lot of time on her own four walls changed her life significantly for the better!
She used the time to infect her then 20k followers on Instagram with motivation and joy in sports through insights into her (sporting) everyday life. A short time later, she started her YouTube channel. Here she shares workout videos with her community. For two years, she has been posting workout videos on her YouTube channel, with which she now reaches and motivates over 380,000 people.
People felt motivated and every day I was able to inspire more and more to keep fit, but above all to enjoy sports. You work on yourself and you see great results. But it’s also important to exercise to feel good. Because the feeling afterward is simply priceless, says Mary Braun.
Perfect match – perfect timing
At the beginning of this year, FILA launched a new sports campaign with the claim Play it your way. Contrary to the pressure to perform and compete, FILA focuses on one reason for movement: fun!
The cooperation with Mary Braun also grew this year. A perfect match that builds on authenticity, mutual respect, and the will to constantly develop.
Play it your way! is exactly the definition of how I lead a healthy lifestyle. You should always pay attention to your own needs. Thus, keep your own goals in mind and listen to your body. Don’t compare yourself to others. Instead, find your own balance.
Therefore: Play it your way so that you feel good and, above all, lead this healthy lifestyle in a sustainable way. The biggest motivator is finding something you actually enjoy doing, says Mary Braun.
The autumn/winter collection from FILA is suitable for all kinds of sporting activities. Mary Braun proved it directly during the campaign shoot. So, she jumped in the blue hero outfit from the performance collection. Moreover, Mary Braun relaxed yoga on the dunes. She also jogged and did Hula Hoop. And always, the outfit fits!
On the one hand, the pieces of the React Collection are suitable for strenuous activities thanks to their light fabrics and cool combination options. On the other hand, the soft fabrics of the CC React line offer optimal wearing comfort. For example, they are the perfect match for a yoga session or a relaxing meditation.
What made me happy right from the start was that FILA trusts me. Moreover, I have the chance to express my opinion. I like the collections better every time. And I’m excited to see what’s to come, says the attractive sportswoman.
Text: Marco Kokkot / FILA
Pictures: FILA. All Rights Reserved.