What started with a small snowboard brand founded in a Vermont barn in 1977 became one of the most influential companies in the outdoor industry. Over the years, it had a tremendous impact on the snowboarding scene, making a significant contribution to the further development and establishment of boardsports. This engagement resulted in snowboarding achieving Olympic status some years ago. Howsoever, from the start, the brand belongs to the pioneers in terms of sustainability in the outdoor and winter sports industry. Moreover, this to this day family-run company remains true to the philosophy and name of its founder Jack Burton Carpenter: BURTON.
MINE77 – A TRIBUTE TO JAKE BURTON
After unveiling Mine77 in the United States in 2018, Jake Burton Carpenter’s signature collection of outwear, apparel, bags, accessories, and snowboard hardgoods is finally coming to Europe. The first release of this year’s Mine77 collection is already available online only on burton.com and for delivery to various European countries. Besides, a second drop of the collection will be released in January.
Since Jake’s passing in November of 2019, his youngest son Timi Carpenter took over the creation and testing of the line. Since then, he continues his dad’s legacy.
“My dad had the most attention to detail, he was very involved in the process and immersed himself in the product. I’m trying to follow in his footsteps as much as I can.”
The Mine77 collection was a creative outlet and R&D incubator for Jake, who founded Burton Snowboards over 40 years ago. He pioneered the growth of snowboarding from a backyard hobby to a world-class sport.
“When I first started Burton in 1977, I did everything myself. It started from designing our products and writing ads to fulfill mail orders out of my house,” said Jake in 2018. He struggled with several health issues in his life. “Mine77 is a way for me to be hands-on again with every detail of a product collection. From the features, fabric, and fit to the words on the hangtags. Of course, it also includes the style of a photoshoot. It’s really personal for me. Because after being on my deathbed a few years ago with Miller Fisher syndrome, I changed. I wanted to live for the moment, be more creative, and do some things that were outside the box. My wife Donna said I should do my own thing – so Mine77 was born.”
This year’s Mine77 collection features a very special Tupac collaboration since Jake was an avid rap fan and Tupac was one of his favorite artists.
In honor of this collaboration, Burton will be making a donation to A Place Called Home. Founded in 1993, A Place Called Home provides a safe, nurturing environment with proven programs in arts, education, and wellness for the young people in South Central Los Angeles. The aim is to help them improve their economic conditions and develop healthy, fulfilling, and purposeful lives.
Tupac played a role in the founding of this organization and was among other musicians who helped found their recording studio where members learn to edit and create their own music to this day.