The “alchemy of wearability” in wild nature, embodied through innovative and handcrafted luxury, is one of the goals of London’s cult label mou.
You don’t know this brand yet? Mou was founded in London in 2002 by Shelley Tichborne as a counterbalance to modern city life. The brand’s styles are handcrafted. They are made of natural and sustainable materials. Thereby, mou takes care of ethical conditions. Fans all over the world love mou for its unique design, original feminine style, and fancy, natural feel.
SUSTAINABLE THIRST FOR ADVENTURE
The cozy mou boots are perfect for sustainability lovers. Besides, they are ideal for adventurous city dwellers, as they go well with indoor and outdoor clothing. The combination of comfort, practical warmth, and a stylish appearance in nature is a particularly important aspect of the autumn and winter seasons.
Brand new is the sneaker series. It’s available with a unique, wave-like patterned, robust sole. Besides, the lining is made of real sheepskin. Another special highlight is the mou-stick details. The Mountain line comes with cool crossovers from Mountain Chelsea boots to Eskimo boots. Their hotfix details make them stand out in the collection.
THE MOU COLORS & DESIGNS
The new colors are strong and with a focus on atmospheric black, purple, and pink tones. The hallmarks of mou are the crocheted wool stitching and glamorous, feminine accents. The boots enchant with rhinestone and metal accessories. Furthermore, they are embellished with geometric patches, floral embroidery, sequins, pearls, and velvet.
The new collection offers both classic, well-known designs in the colors of the new season – all incredibly comfortable and flattering to wear – as well as a range of beautiful children’s models for fashionable youngsters, and a capsule collection for men.
Find the collection on the brand’s Official Website.