In celebration of the Fall/Winter 2020 collection, GUESS introduced an international actor and singer who is best known for his lead role in the successful Netflix film 365 Days as the men’s collection new face: Michele Morrone.
GUESS’ NEW FACE MICHELE MORRONE
Morrone’s movies belong to the most popular one in Netflix history and can be watched currently in over 200 countries. Michele Morrone gained international recognition for his performance and soundtrack in the film.
The Italian is a multi-faceted actor. He has gained traction on social media rapidly, with approximately 10 million followers on Instagram alone. It was a stunning increase from 1.7 million followers three weeks before the campaign was shot.
Staged under the creative guidance of GUESS Chief Creative Officer Paul Marciano, the holiday advertising campaign was shot by fashion photographer Nima Benati. It was her first campaign with GUESS.
PAUL MARCIANO AND MICHELE ABOUT THE SHOOT
The shoot took place at the breathtaking Villa Erba in Lake Como, Italy. Once the home of internationally renowned movie director Luchino Visconti, this historic villa was the perfect setting for an iconic campaign. Moreover, it was a fundamental inspiration for Paul Marciano’s love of Italian movie history.
“I had a brief meeting with Michele at my hotel in Lugano last June. We immediately had a strong connection,” says Paul Marciano. “Michele is an extremely hard worker and a very ambitious and decisive man. These are all qualities I deeply appreciate. In a matter of minutes, we knew we were going to work together and a few weeks after that very first meeting we met again in Lake Como to shoot these spectacular images.”
“The moment I met Paul, I knew I found a new mentor and friend,” says Michele Morrone.
“We share the same values and goals. It’s an incredible feeling being able to have fun on set doing what I love while having a sense of comfort that I’m now part of such an amazing family.
Family and loyalty are important to me, and I want to take this brand and treat it as my own.
This campaign marks the launch of our new GUESS men’s collection. It reflects our new focus on elevated, classic, and high-quality styles. It’s perfectly in-line with Michele Morrone’s personality,” says Paul Marciano.