TRADITIONAL AND VISIONARY
Cheesecake and streusel, strawberries and champagne, sun and sea: many things inevitably belong together and make our lives more beautiful. These things also include jeans and sneakers. Thus, what could be more natural than those two brands, each one a symbol of denim or sporty shoes, join together: Levis and New Balance.
Many know the story of Levi’s, but not that of New Balance.
LEVI’S & NEW BALANCE ANDA LONG HISTORY
Therefore they know that Levi’s was founded almost 170 years ago, more precisely in 1853, by Levis Strauss. This makes Levi’s an industry legend.
But when it comes to cool and functional sneakers, New Balance has been one of the trendsetters for many years. Due to the ultra-modern, innovative designs and features, many think that New Balance is a very young brand. However, the brand’s history already started in 1906 in Boston, Massachusetts.
Therefore, Levi’s® and New Balance® are two brands with a long tradition. Now, both look now to the future together. They teamed up already last season to celebrate their beginnings. Now they are coming together again to bring out a joint collection for Winter 2020 that will celebrate icons of the next generation.
For the new collection, Levi’s and New Balance have packaged their famous iconic designs in a classic and at the same time modern style. Including the New Balance® 327, which combines retro vibes with modern design. There are also three reversible, lined versions of the classic Levi’s® Trucker Jacket – two for men, one for women. The stylish graphic t-shirt with co-branding rounds off the collection.
THE LEVI’S X NEW BALANCE 327
With the new 327, Levi’s and New Balance have designed a retro-meets-modern sneaker based on the 320. The famous original New Balance running shoe. The collection consists of three sneaker models in varying denim washings.
The Levi’s x New Balance 327 is available in indigo and gray for men. The light wash denim is perfect for women. It features a waffle sole used in the 1970s, with the modern, oversized “N” logo on the outside. Additionally, the classic “NB” logo in blue and white adorns the shoelace, and on the side is the famous Levi’s Red Tab.
There is also a choice of reversible trucker jackets, each with a classic denim side, typically for Levi’s. Furthermore, there is a newly designed, quilted side in the New Balance design. The Levi’s side consists of a patchwork of three different denim tones – in indigo or gray for men, and in sky blue, gray, and white for women.
COLLARS & CUFFS
The New Balance side convinces in quilted white with dark blue collar and cuffs. For women, it is available in a quilted white with gray sleeves. A sky-blue collar and cuffs complete this line. All three trucker jackets also have an oversized New Balance® logo in shades of gray with reflective 3M embroidery.
This is an allusion to the reflective elements of the New Balance® running shoe on the back of the quilted side.
The campaign, photographed by photographer, stylist, and creative director Cam Hicks, was inspired by the concepts of duality and yin-yang and bring the reversible design and paneling of the shoes and clothing to life.
Finally, the collection also includes a gray Levi’s x New Balance graphic t-shirt, a special edition with a collage of classic Levi’s and original New Balance 320 campaigns.
The Levi’s® x New Balance collection is available from selected retailers and online since December 17th.
Pictures: © New Balance®