An ‘inspiring stylists’ for women who want to stand out in an edgy, sophisticated and feminine way is the Danish brand NÜ.
The fashion brand NÜ was first introduced in Denmark in 1997. Their dream was to create a world of sophisticated, edgy, and feminine fashion with a strong and style-conscious woman in mind. NÜ’s vision has always remained clear
We want to create a luxurious quality fashion that has a raw, feminine, and sophisticated simplicity. We want to run a healthy company with happy employees, and we want to be socially responsible with a focus on ethical production and good working conditions.
NÜ MEANS NAKED IN FRENCH AND WOMAN IN CHINESE
NÜ launches six collections a year, comprising a total of 800 new styles. Each collection consists of complete outfits of trousers, skirts, dresses, jackets, tops, knitwear, leather, and accessories.
NÜ styles are designed to stand out without being loud. The essence of NÜ is high-quality fashion made from luxurious materials such as viscose, lyocell, cotton, silk, wool, and leather.
These materials become embellished with handmade prints and embroidery. Exquisite craftsmanship and beautiful details are the core of every item of NÜ designs. The combination of raw masculinity, feminine sensuality, rock ‘n’ roll vibes, and attention to detail is what forms the unique DNA that makes NÜ stand out.
A BETTER TOMORROW
The fashion industry is undergoing intense development, which means that we are constantly exploring new ways to improve our practices with our business partners. Every day we strive to act, develop, acquire, design, and produce responsibly so that we can move towards a better future for our planet. We work closely with our suppliers and business partners to increase recycling and to improve sustainability throughout our supply chain – and we do this to create a better tomorrow.
SUSTAINABILITY
At NÜ we are constantly looking for new initiatives that will help promote a sustainable future. We are aware of the fashion industry’s effects on the environment, and we enjoy being part of sustainable development and focus on the industry. We believe that every little action can make a difference to the journey towards a sustainable future – a future we work towards every day.
THE PACKAGING
At NÜ, we have been focusing on how we use plastic in the last few years. Like many other industries, we understand the importance of using plastic in a responsible and environmentally friendly way. This includes how we handle our plastic in everyday life, but it’s also about making environmentally conscious choices about our packaging. We want to do what we can to keep plastic out of nature. That’s why we are aiming to eliminate our use of new disposable plastic and to replace all our plastic with 100% recycled plastic. By the end of 2020, all our polybags will be made from 100% recycled plastic, as will all of the plastic used to package our products. We are currently in the process of finding the right packaging and packing solutions, allowing us to make good, environmentally conscious choices without compromising on quality.
NÜ strives to use recycled, recyclable or biodegradable materials. This means, 80 % of the packaging is currently made from recycled material and handled in an environmentally conscious way. The brand has partnerships with suppliers. They use each other’s expertise to work together to find sustainable solutions for the handling of products, packaging, and materials.
At NÜ, we always want to do what we can to welcome a greener future and to run a healthy business with happy customers, employees, and partners.
ORDER-BASED PRODUCTION
NÜ produces to order. That means that all NÜ collections are produced based on what retailers order. This includes also NÜ’s concept stores and online stores. It prevents excess stock. Therefore, NÜ can focus on producing as little waste as possible.
NÜ IS MADE TO LAST
NÜ designs clothing that lasts season after season.
We don’t follow rapidly changing trends because we have our own unique design DNA. Our focus is on creating beautiful clothes in timeless designs that will last and that you can wear year after year.
NÜ pieces are designed to be mixed and matched across the collections, and with the brand’s ‘7 days in 7 ways’ campaign, NÜ wants to inspire to create seven different looks with just seven items of clothing. “We invite you to take part in a more sustainable future with our mix and match styles.”
Find the collection on NÜ’s Official Website.
