With the VALEUR MAGAZINE, we have covered the areas of lifestyle, fashion, beauty, entertainment, etc. for over 13 years. During this time, we have produced countless sophisticated and entertaining photo reports, editorials, and advertorials. Even before that, to be more precise, since the year 2000, we have been involved in event-, show-, photo- and video productions, e.g. for Fashion Weeks. With the Underground Catwalk – a fashion show in a running metro train – we gained international acclaim, even from top media. In 2007, the event was headlined “Berlin is cool” on the front page of the New York Times, USA.
Therefore, we look back on many years of experience, more than 40 magazine issues (incl. specials) with an average of 500 pages per issue. It also always meant that we found the best solutions for everyone involved. For this reason, we remain flexible and invite you to actively express wishes and ideas, true to the motto: together is better than for each other.
WE LEAVE NOTHING TO CHANCE
The OWD is a new project, but we don’t start the ONE WORLD DISCOVERY at Point Zero!
- The OWD builds on the VALEUR network that we have established within the past 14 years.
- The reader numbers averaged 400K during these years.
- The most successful issues reached 3,5 million people internationally. The contents of these editions will also be reflected in the OWD.
- With the start of the Discovery, new channels will be activated (already registered)
- They include all relevant social networks as well as special platforms (photo, video, lifestyle, travel, culture, nutrition, tech, sports, and much more).
- Podcasts will also play a big role (also topic-related).
- The new main page increases the usability focused on the film & cross-media-mix.
- Everything is now available under the name: ONE WORLD DISCOVERY.
MULTIPLIERS
As the name “social” describes it, it’s essential to present faces that embody the series core and are, therefore, identification figures. Hence, the existing profiles of the “V-GUIDES” – which have a total of around 500 K followers a.t.m. – are supplemented by OWD character profiles.
- The V-GUIDES are also “model types” (even if we do not use this wording otherwise!).
- Therefore, they cover entertaining topics like fashion, lifestyle, wellness, beauty, sports, food, etc.
- They are multipliers on social media…
- … and in terms of content sharing with media partners (see point Content Sharing)
Which of the personalities (V-GUIDES) will become active depends on time and story. What distinguishes the V-GUIDES is that they are pretty and social media affine, but also very profound and committed personalities who are truly interested in history, culture, traditions, and other values of our world.
In this way, they will – that’s the goal – also act as a role model on social media.
DAILY DIARIES
Daily quality content with added value is an important teaser and networking tool. Placed on many platforms at the same time it increases reach continuously.
Diaries include (excerpt):
- Morning: Recap + Previews (What will happen today)
- Day: Reports, Stories, Talks, Featurettes (BTS, Making of…), Funny Scenes, Tutorials…
- Evening: Try Ons, Beauty, Fashion…, Event & Reviews, Cliffhanger (What comes next…)
CATEGORIES
In addition, regular rubrics that follow a broadcast schedule strengthen the relationship with different target groups, as described in the concepts.
- These rubrics include van-life, nutrition, fashion, beauty, lifestyle, entertainment, sports, etc.
- All themes will be introduced, and communication will be initiated as part of a two-week introductory phase before the official launch.
- Therefore, the teaser production is an important part of the main production.
CONTENT-SHARING
Due to those multipliers, we deal with many interesting topics and, therefore, we offer a huge potential for collaborations with international media partners.
- From print, online, and TV media, we discuss their media plans in advance*
- Many additional online platforms (see main areas below)
- Celebrity and entertainment agencies (e.g. premiers, concerts, competitions, awards…)
- We currently have over 500 international media contacts listed and are continuously expanding this list.
* However, there are no purchase obligations at that stage.
THE MAIN AREAS OF OUR CONTENT SHARING ARE:
Travel ∙ Van Life ∙ Fashion ∙ Music & Movies ∙ Diversity ∙ Social ∙ Nature ∙ Outdoor ∙ Action ∙ Sports ∙ Health ∙ Beauty ∙ Wellness ∙ Lingerie ∙ Beachwear ∙ Lifestyle ∙ Nutrition ∙ E-Sports & Gaming ∙ Concerts ∙ Premieres ∙ Awards ∙ Competitions ∙ Tradeshows (and other events) ∙ Technology ∙ Photo & Video ∙ Celeb-Talks
CREDENTIALS (COMMERCIAL)
WE ALREADY WORKED WITH…
MAGAZINE
- more than 800 international top brands from all areas
- around 250 organizations & agencies (business, social, environmental…)
- many international mayor film studios/distributors and music labels
Please check the MEDIA CENTER on our website for all references.
DOCUMENTARY
- Hotels: Grand Hyatt, The Weinmeister, Ellington, Schloss Hotel Ziethen, KPM-Hotel
- Restaurants/Bars: VOX Restaurant & Bar, Solar Restaurant, Zick Zack Jazz Club, Duke Restaurant, Dong A, Home Meal Deal
- Event: Friedrichstadt-Palast, The Blue Man Group, Hurrican Factory, Take Off
- Locations: Airport Tempelhof, Classic Remise, Panorama Point, Berlin Zoo, Suite. 030, Alte Münze, Zoo Palast…
- Museen: Technikmuseum, DDR-Museum, Bode-Museum, Filmmuseum, KPM-Manufacture, Samuari Museum, Computerspiele Museum…
- Artists: Peter Del Vecho (Oscar-winner: Frozen), Charlotte Lawrence (int. musician), Henning Wehland (The Voice Kids, H-Blockx), Ryan Gosling, Emilia Schüle, Golshifteh Farahani, Sam Hargrave, Josh Brolin, Zazie Breetz, Ryan Gosling, Harrion Ford, Ana de Amas, Robert Downey Jr., Will Smith, Keanu Reeves, Brian Cox, Rosanna Arquette, and much more
We have summarized all the stages and partners of our trips through Berlin: PARTNERS PART 1 and PART 2.
IMPORTANT: These reports were produced at the end of 2019 and during the pandemic in 2021 as part of the VALEUR MAGAZINE!
The film documentaries represent the foundation, the origin of the ONE WORLD DISCOVERY because during that test production we gained experience and developed the format “7 Weeks…” and “7 Days…”. However, they are not an official part of the OWD, as this will be visualized and presented as a cross-media genre mix, as described in the concept.
CELEBRITY OPTIONS
We are in close touch with major film studios (agencies) and music labels. Therefore, in each country, the V-GUIDES also meet top celebrities – similar story options as mentioned above. On the one hand, these meetings are a great platform for highly exclusive product placements. On the other hand, of course, these entertaining talks increase traffic on all platforms and ensure powerful content sharing with our media partners.
HOW WE WILL BREAK THE TARGET OR AGE GROUP LIMITATIONS (JUST ONE EXAMPLE)
For example, in Denmark, we present the E-SPORTS team of ASTRALIS as “Modern Vikings” to learn more about their sport, training, and competitions. We’ll meet them in their favorite locations (home, café, bar, restaurant, club, walking through the city…).
Jack & Jones is a sponsor of ASTRALIS. Therefore, through their shirts, we build a bridge to Fashion and Lifestyle, visiting J&J to talk with them about the support of the team and the company in general, incl. funny shooting with the V-GUIDES who also try on some male pieces of the brand.
The girls follow the team to a competition venue. So, they introduce, for example, the Royal Arena Copenhagen (report about the venue, the events, etc.). We already presented a huge magazine report in 2018: ASTRALIS IN THE ROYAL ARENA.
Starting with a story about the Vikings, we present up to 7 themes in just one very entertaining and informative story: e-sports, fashion, lifestyle, city, cuisine, culture, and history.
So, we also activate the yet underestimated target group from Twitch! Appropriately stories are possible for all partners and respective platforms, breaking the target and age group limitations.