“Driven by urban dynamics” was the concept presented in style at yesterday’s launch event for the first high-end sportswear collection from Porsche Design and PUMA. The Kühlhaus Berlin event space offered the perfect setting for various perfor-mances, staged to showcase the progressive and dynamic nature of the collection.
PORSCHE DESIGN x PUMA
LIFESTYLE AND PERFORMANCE WEAR FOR CITY STREETS
The two brands complement each other perfectly, bringing together success stories and ex-periences from the world of motorsport in this new partnership. The timeless, technically inspired design and premium know-how from Porsche Design combines with PUMA’s sports expertise to create the perfect synergy, as can be seen in the collection in the form of inno-vative cushioning systems for sports shoes, ultra-light materials and taped seams.
The principle of being “ready to react” underpins the entire range, which includes active wear and leisure sportswear plus sports-inspired statement looks.
The collection sets new func-tional and trend-setting benchmarks thanks to innovative features and materials, including Dual Thermo-R technology, which responds to skin temperature, breathable evoKNIT mate-rial, used to create functional knitted zones, PUMA CELL technology plus unique Hybrid and Jamming cushioning systems. Technical details, cut-outs and dynamic patterns enhance the visual identity of the collection.