When great names come together, it will cause something even greater. That’s what certainly Rihanna, Fenty and Amazon thought when it came to the celebration of a bold and fearless Fall 2020 collection and the Savage X Fenty Show Vol. 2.
RIHANNA – SUPER STAR AND TOP DESIGNER
She is known as music and fashion icon, Rihanna. Now, she embarks on her newest venture: lingerie designer. Inspired to create a line of intimates that complements a variety of shades and shapes, Savage X Fenty celebrates fearlessness, confidence, and inclusivity.
In partnership with a team assembled from the industry’s elite, the label has disrupted and redefined the marketplace with its accessible price point and extensive assortment.
“We want to make people look good and feel good,”
explains Rihanna, who approaches Savage X with the same mentality she does all her projects – to make something new and fresh that everyone can relate to and feel confident in.
“We want you to feel sexy and have fun doing it.”
THE SAVAGE X FENTY SHOW VOL. 2
EXCLUSIVELY ON AMAZON PRIME VIDEO
This year’s Savage X Fenty Show was a follow up to last year’s ground-breaking event. However, it raised the bar even more. The outstanding event took place at the Los Angeles Convention Center in September. Luckily, the complete show was filmed. It’s now exclusively available on Amazon Prime Video.
The one-of-a-kind runway event featured a combination of models, actors and dancers wearing the latest Savage styles. Moreover, the hour-long show features performances from an all-star lineup. See here some of the artis who took part in the show.
As models took to the stage showing off the unapologetically savage looks, Travis Scott performed an epic rendition of his new single “Franchise” featuring Young Thug.
Ella Mai sang her new song “Not Another Love Song” while Mustard and Roddy Ricch performed hits “Ballin’” and “High Fashion.”
Bad Bunny lit up the stage with “Yo Perreo Sola.”
Rosalía turned up the heat with her single “TKN” and Miguel sang an electrifying medley of “Adorn,” “Funeral,” and “Waves” in the Garden scene.
RIHANNA AND THE SAVAGE X FENTY SHOW TEAM
Rihanna served as Executive Producer and Creative Director of Savage X Fenty Show Vol. 2.
Also joining the team as executive producers include Laurence “Jay” Brown, and Jennifer Rosales Davis. Furthermore, Keith Baptista, Jihye Song, Michael Antinoro and David Chamberlin were involved.
The show was directed by Alex Rudzinksi. Set design by Willo Perron, who also served as a producer. It was choregraphed by Parris Goebel and styled by Jahleel Weaver. Casting by DMCASTING.
AVAILABLE ON AMAZON PRIME VIDEO AND AMAZON FASHION NOW
Rihanna’s highly anticipated Savage X Fenty Show Vol. 2 is now available to stream exclusively on Amazon Prime Video in more than 240 countries and territories worldwide.
With the Fenty X Savage Show and collection, Amazon continues to expand its wide selection of styles and create new experiences on behalf of its customers, including Prime exclusive programs like Prime Wardrobe, allowing you try before you buy.
Amazon Fashion also recently introduced The Drop, an innovative shopping experience that gives customers access to limited-edition street-style collections designed by fashion influencers around the world.
Amazon Fashion aims to reinvent the online fashion shopping experience for everyone and uses technology to serve customers with products and brands that are relevant to them. For more information, just visit www.amazon.de/fashion.
Shop it here: SAVAGE X FENTY ONLINE SHOP
Photos: Getty Images for Savage X Fenty
Photos Backstage and Red Carpet: Jerritt Clark/Getty Images
Photos Show & Event: Kevin Mazur/Getty Images