COPENHAGEN BURST INTO FLAMES – BUT ONLY ON STAGE
This weekend, the BLAST Pro Series turned the wonderful Copenhagen into a true gaming den. Before three huge screens showed countless explosions and a great battle between Counter Strike teams, the world’s most entertaining E-Sports tournament was opened by Prime Minister Lars Løkke Rasmussen on Saturday morning. Of course, his heart as well as the hearts of thousands of fans was beating for the Danish team ASTRALIS.
These guys are true heroes in Denmark. For some time, they are number 1 of the unofficial world ranking list. They are idols and role models for many young people. Moreover, Frank Jensen, Copenhagen’s mayor, invited the team to the traditional pancake dinner. Thus, the politician bestowed the greatest honor for athletes. Furthermore, he underlined that Denmark has recognized the signs of the times.
ASTRALIS TEAMS UP WITH JACK & JONES
A STYLISH BLEND OF POWER AND FASHION
Hence, Denmark and the team ASTRALIS provided the neighbors a look into the future. In addition, they were supported by the very popular fashion label JACK & JONES.
JACK & JONES, as ASTRALIS’ sponsor, hasn’t equipped only the guys with cool outfits. The complete BLAST Pro Series arena was filled with the black shirts, hoodies, caps, trousers and other pieces, which present the cool red logo of the E-Sports team.
Moreover, two days ago, JACK & JONES organized an event in the stores nearby the ROYAL ARENA. It was an amazing happening, where hundreds of fans came together to prove their loyalty with the brand and the team ASTRALIS.
BLAST PRO SERIES COPENHAGEN
Almost 12.000 fans came to Copenhagen to support their teams and to celebrate The BLAST Pro Series on Saturday. Besides the Danish team ASTRALIS, the opponents came from the EU (FAZE CLAN), Ukraine (NAVI), Sweden (NIP), USA (CLOUD9) and Brazil (MIBR).
Finally, the winner of this year’s BLAST Pro Series was NATUS VINCERE (NAVI), the team from the Ukraine. They proved their high skills and power in the most matches impressively.
E-SPORTS – MORE THAN GAMING
NAVI, ASTRALIS and the other teams showed, how a part of future sports will look like. While many people are skeptical or completely uninformed, the BLAST Pro Series tournament made clear that E-Sports is a huge business which fulfils all characters of a regular sport.
The players have not only fun. Moreover, they train hard for the events. Of course, to play a whole day costs energy and requires very good nerves. Thus, their training includes nutrition consulting, fitness and other aspects.
Besides, E-Sports is a huge business. It starts with the equipment which includes powerful graphic accelerators and computers. In addition, the high-quality headsets, keyboards, mice, screens and chairs have often the value of a car.
Of course, the merchandising is another huge effect. It provides a great chance for brands to come closer with their target groups, while understanding their interests. Thus, E-Sports, is actually a win-win-situation for all parties.
However, one of the most exciting things is the atmosphere. During the BLAST Pro Series tournament on Saturday, the fans answered every success of their favorite team with thunderous, frenetic applause. Hence, the mood in the arena was absolutely comparable with a soccer championship match or a concert of a popular superstar.
Despite the general image of Ego-shooters as well as in contrast to soccer, the fans are not only peaceful, but they have simply pure fun. We saw friends, parents kids and even grandparents with their grandchildren. The organizer increased the cheerful atmosphere by inviting the audience to hug and kiss each other or to give somebody a high five.
SEE YOU NEXT TIME IN COPENHAGEN
Finally, we congratulate the great winning team NAVI. However, even when they didn’t win this time, ASTRALIS won the hearts of thousands of fans in the ROYAL ARENA. Thus, we can olny say:
GODT FÆRDIG BLAST PRO SERIES, ASTRALIS, JACK & JONES OG TUSIND TAK COPENHAGEN!
Images (Event): Marco Kokkot, Images (Collection): Jack & Jones
More also on the Jack & Jones website.