When you think of the Netherlands, you think of many sporting activities. You think of cycling, football and much more. In one of the flattest countries in the world, board sports are probably less popular. And yet, right here, where there are just five hills and 14 waves, a design-oriented boardwear company was launched in 1993 by a small group of board sports enthusiasts. Since then, they have dedicated themselves to the goal of beautifying the world of snow and water. The fact that this group does not follow any conventions is reflected in its name: PROTEST.
Now PROTEST is proud to present the new PVRE Green collection. It is the ultimate fusion of the highly functional PVRE series and sustainable production.
As part of this line, PROTEST implements every item of clothing as sustainably and ethically correctly as possible. It starts with the material through to details such as the zippers.
The aim is to minimize the carbon footprint as much as possible. Materials such as recycled nylon, polyester, and TPU are used. The padded insulation of some jackets is made of bamboo.
PROTEST PRESENTS AN ECO-FRIENDLY WATERPROOF
An important function of ski and snowboard clothing is water resistance. The sportswear industry uses perforated chemicals, or PFCs, to make the clothing waterproof. However, PFCs have detrimental effects on humans and animals as well as on the ecosystem as a whole. PROTEST has found a replacement for PFC that is waterproof and breathable at the same time. The water resistance found in nature was the inspiration for the new coating. Besides, it is based on a fluorine-free formulation.
A highlight of the PVRE Green line is the TACO ski and snowboard jacket. It consists of a hard-shell outer layer and a quilted inner layer. These two layers can be worn separately or joined together with a zipper. Thus, they form a waterproof, insulating functional jacket.
The hard-shell layer consists of 100% recycled polyester and a padded inner jacket. The zippers are made using recycled TPU. Besides, the jacket is PFC-free – absolutely sustainable and extremely functional.
The ski and snowboard jackets in the PVRE Greenline combine above-average functionality with sustainability.
The ALISON model provides the best protection against cold and wet on the mountain. Here, too, recycled polyester and an environmentally friendly sealing process are used instead of PFCs.
The ski and snowboard jacket is elegant and functional at the same time. It is not only suitable for adventures on the mountain. Moreover, it’s also perfect for winter in the city.
„With every day we realize the effects that we as humans are having on this earth. In order to keep living our mantra ‚to get there‘, we need to do what we can to protect the environment that we call home.“ – Niels Lammerts, Design Director
It will take time and effort. But PROTEST wants to do its part to make things better. That means a whole new way of doing things – from production to fabrics. The fire takes up the fight against climate change and environmental pollution. Hence, this is the beginning of a new journey – PROTEST is on the way to GREEN UP.
NXG BY PROTEST
NXG was founded in 2020. On the one hand, the inspiration was the urban spirit. On the other hand, a vision was to bring a new dimension to streetwear. Thus, NXG stands for ‘Next Generation’ and it is the fusion of street edge with quality details.
The PROTEST designers have created a line of innovative shapes; garments that are unique, flattering, and eye-catching. The prints are minimalistic, the colors are on-trend.
Emphasis is put into the details, in the cords, zippers, and material choice. A vision of a new type of streetwear laid the foundation stone for NXG. Thereby, the aim was to bring together a passion for the street with a love for quality.
Meet NXG by Protest here: PROTEST ONLINE.