British singer-songwriter Dua Lipa has collaborated with the most popular British automobile brand. Together, they present the JAGUAR I-PACE. Moreover, that cooperation made it possible to create music in a completely new way. Thus, with the help of Jaguar’s custom-made software, Dua Lipa created an exclusive remix of her latest track, ‘Want To’. So, she empowered fans all over the world to create personalised remixes. They should use their own data – from the way they drive, the songs they listen to, or by tapping a rhythm on a mobile.
MILLIONS OF REMIXES
Over a million different remixes are possible. With multiple tempos and versions. Everything based on a range of music genres from hip-hop and dance, to orchestral, pop music and drum and bass.
DOUTZEN KROES & ALIX BENEZECH CREATED ALSO OWN VERSIONS
The track has already become the most remixed song in history. The exclusive launch gig took place at Sugar City in Amsterdam. Here, music fans and stars from across Europe, including supermodel Doutzen Kroes and actress Alix Benezech, drove the all-electric I-PACE. Thereby, they created their own versions.
DUA LIPA DRIVES JAGUAR I-PACE
Also Dua Lipa drove the Jaguar I-PACE to create her own remix of ‘Want To’. Her style of driving was captured by the car’s intelligent sensors. Thus, from the amount of electrical energy consumed, to the way Dua Lipa accelerated and braked, the data captured was used to influence the track; from the tempo to the arrangement and the overall feel.
The Dua Lipa x Jaguar I-PACE version of ‘Want To’ appears on the album ‘Dua Lipa The Complete Collection’. It was released on Friday, 7 September.
During the track’s launch in Amsterdam, Dua Lipa said: “I’m so excited to collaborate with Jaguar and push the boundaries of music and technology for my fans. It’s pretty mind-blowing that anyone can create their own unique version of my single ‘Want To’ based on the way they drive a Jaguar, or what music they listen to.”
“It’s crazy to think that the data from my drive in the electric I-PACE can alter the energy of my music to create a totally new and incredible sound.”
Not only drivers of a Jaguar I-PACE can remix the track. But music fans across the globe are also able to create their own versions of the Dua Lipa song. Learn more about Jaguar’s clever remix software here.
THE JAGUAR REMIX APP
This innovative app allows users to remix the Dua Lipa track. However, they can use their Spotify streaming history. They can take data from the music they listen to to rearrange elements of the track. So, they create a personalised version.
From the average tempo of your playlists, to the mood and energy of the music you stream most often, the data creates a remix just for you. Of course, those without a Spotify account can also create a remix in the app. They have just to tap their mobile to ‘set the pace’ of a new version of the song. The social channels enable it to share all remixes. So, become your personal DJ with the help of Jaguar and Dua Lipa .
Photo ©David M. Benett/Dave Benett/Getty Images for Jaguar